«WESTLAKE VILLAGE, Calif., Aug. 9 /PRNewswire/ -- Nearly 40 percent of consumers report having satellite radio capability in their new-vehicle's audio system-marking a considerable increase from 26 percent the previous year, according to the J.D. Power and Associates 2007 Multimedia Quality and Satisfaction Study(SM) released today. Additionally, 94 percent of owners indicate that their satellite radio is factory or dealer installed-increasing from 92 percent in 2006. "Buyers want the latest technologies included in their new vehicle's audio system, and the increase in market penetration is a reflection of auto manufacturers' response to consumer demand," said Allison LaDuc, senior research manager of automotive product quality at J.D. Power and Associates. "New and redesigned vehicles-particularly those within the luxury segment-are increasingly being equipped with the latest multimedia features, including satellite radio, MP3/auxiliary output and navigation systems. Market penetration for these audio features will likely increase as time goes on."»

fonte: «J.D. Power and Associates Reports: Market Penetration for Satellite Radio Increases as Consumers Demand High-Tech Multimedia Features in Their New Vehicles», J. D. Power and Associates, 09/08/07