«That's up 11% from the first quarter according to NDP Group. The explosion of music-on-mobile phones has implications for radio, which is increasingly developing cell strategies for both programming and strategy. Also of note - NDP says 11% of new mobiles are smartphones, which is the kind Ipsos and The Media Audit intend to use for a ratings service.»

fonte: newsletter Inside Radio, «45% of new cell phones play music», 15/08/07; ou «Forty-five percent of new phones were able to play music in the second quarter of 2007 (up 11 percent, since the prior quarter)»