Rádio EUA lança serviço na net

«CC TARGETS YOUNGER DEMOS WITH ONLINE MUSIC PORTAL/SOCIAL NETWORK: Clear Channel has launched an online music service and social network called eRockster, targeted to 13-34-year-olds. The service was actually introduced over the weekend at the California rock festival Coachella by the actor Eric Szmanda (from the CBS show “CSI”), who is credited as “producer and inspiration” for the service. Beginning May 2, eRockster will reportedly be made available from Clear Channel station sites including KYSR-FM/Los Angeles, WWDC-FM/Washington, D.C. and WRFF-FM/Philadelphia. ERockster content may also be ported to HD2 side channels and as an on-the-air syndicated show. “We want to be be playing everything from indie rock to hip-hop to classic rock to soul to dance rock,” Szmanda explained in a press statement.« fonte: «CLEAR CHANNEL LAUNCHES eROCKSTER FOR YOUNG ONLINE LISTENERS·Apr 29, 11:46 AM by: Paul Maloney»

Observação: é um serviço limitado à América do Norte; permite escolher entre varias opções, tem musica, tem videos, tem blogues, tem comunidade. É um compromisso face à emissão clasica, mas é tambem um avanço (permite selecionar, a partir da oferta existente, e construir a sua lista personalizada

«Clear Channel’s new radio station, or The Arrow, or Virgin Xtreme, or any number of other “music jukebox” channels, just play a mix of music which is suboptimal, for me, to that available from a computer program or a website - or, even, from a tightly tuned iTunes. Surely the future of radio isn’t just non-stop music jukebox channels? Can’t one-to-one technology do that job better? Or is the job of a programme director really just the job of a music scheduler these days?» (is all about music, James Cridland, 4/05/08)

«In addition to the streaming player, listeners also can use an on-demand feature and choose individual songs or entire CDs. The erockster playlist currently weighs in at more than 800 tracks, and will eventually feature a library of more than 5,000 songs»