São os jovens que estão a puxar pela rádio na net
«American Media Services has released more results from its "Radio Index" survey, reporting that 33 percent of U.S. adults have ever heard an Internet radio station, and 53 percent of those who have heard Internet radio have listened to an online station within the past month.
Not surprisingly, younger adults are more likely to have heard Internet radio, with 44.5 percent of 18-24-year-old respondents saying they've listened online, compared to 40.1 percent of 35-49s and 6.6 percent of those 65 and older. There's a gender split as well: Thirty-seven percent of 18+ men have listened to Internet radio vs. 29 percent of 18+ women.
"It is clear that a significant number of Americans are comfortable with listening to Internet radio, and with the new technology that supports it," said AMS Chairman Edward Seeger. "The AMS Radio Index shows that listening to terrestrial radio remains as popular as ever, but also indicates that the way people listen has expanded to new platforms as digital technology has provided more and more choices. This truly is an exciting time to be in the radio business."
The survey of 1,004 American adults was conducted by Omnitel for AMS over the weekend of March 28-30.»
Radio Ink,Survey: 33% Of U.S. Adults Have Listened To Internet Radio, 9/04/08
Not surprisingly, younger adults are more likely to have heard Internet radio, with 44.5 percent of 18-24-year-old respondents saying they've listened online, compared to 40.1 percent of 35-49s and 6.6 percent of those 65 and older. There's a gender split as well: Thirty-seven percent of 18+ men have listened to Internet radio vs. 29 percent of 18+ women.
"It is clear that a significant number of Americans are comfortable with listening to Internet radio, and with the new technology that supports it," said AMS Chairman Edward Seeger. "The AMS Radio Index shows that listening to terrestrial radio remains as popular as ever, but also indicates that the way people listen has expanded to new platforms as digital technology has provided more and more choices. This truly is an exciting time to be in the radio business."
The survey of 1,004 American adults was conducted by Omnitel for AMS over the weekend of March 28-30.»
Radio Ink,Survey: 33% Of U.S. Adults Have Listened To Internet Radio, 9/04/08
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