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«As in other areas of media, the music industry is finally starting to come around to the difficult truth that we now live in a world in which consumers expect information and entertainment to be free. Efforts to sell music by subscription have mainly failed. (Yahoo recently gave up on its Music Unlimited subscription service and sent its customers to Rhapsody, another struggling music provider.) But traditional radio's offer of free music surrounded by audio advertising is also being rejected by a generation that resents undesirable interruptions.

"They want to be the program director and they insist that the program be free," says Jerry Del Colliano, a professor of music industry at the University of Southern California and a former executive at Top 40 WIBG in Philadelphia. "Young consumers don't have that need that we older folks have to have someone knowledgeable about the music tell them what's new. They have their social network to tell them what's cool."

With increasing evidence that many people suffer from iPod fatigue -- they know too well what's stored on their player and they crave surprise -- several companies are trying to figure out what blend of user-generated content and expert guidance will attract an audience.»

fonte: Name That Tune-In: Who Will Emerge as The Future of Radio? Marc Fisher Washington Post Staff Writer March 23, 2008