Os telemóveis e a música

«I have written several times before that cell phones are a natural platform for advertising supported music.

The key connections between cell phones and ad-supported music are:

• Cell phones are optimized for audio, and music is an audio medium.
  
• Cell phones are essentially a beefed up portable MP3 player.
  
• Advertising supported downloaded music enables advertising to be pulled and delivered in a natural way.»

fonte: The Marriage Between Mobile and Music 29/11/07