«Quanta escolha os consumidores querem?»

«researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who have more information. "We found that once people commit to buying or consuming something, there's a kind of wishful thinking that happens and they want to like what they've bought," said Dhananjay Nayakankuppam, marketing professor at UI.» fonte: How Much Choice Do Consumers Want? emarketeer MARCH 10, 2008