«A rádio é uma causa perdida?»

«During a Tuesday morning conference call with Wall Street analysts, Emmis CEO Jeff Smulyan addressed the question, “Is radio a lost cause? Standing up for the radio business, Smulyan replied, “It's not a lost cause, because we reach almost every American. If you look at leading forms of media, they are incredibly fragmented, and narrow. We reach almost every American, almost every day, where they live. We're relevant to them. They use us as companions. They use us as a source of entertainment. They rely on us for information, especially in critical times. For some reason, this is a business which has the perception that it's over. It's not over. It's a business that's been able to produce 45 cents on the dollar and still does. It's not over, but it's struggling."

He continued, "What I've seen over the thirty some years I've been in this business is that every industry has its ups and downs, but the basic relevance of this industry has not diminished. It is a fragmented world. It is a world where people have lots more choices. But we can't find another business which reaches people where they live, and which has such universal distribution, and which we think has the ability to be leveraged into some new areas."(...)»

fonte: «Smulyan On Radio: “It's Not Over”», Radio Ink, 19/4/06