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Transistor kills the radio star?

Ainda há quem não perceba o segundo choque (e tenha a cabeça na areia)...

Um excerto deste artigo "Free Radio Biz Tunes Out Sat Gains", Dec. 22, 2005, By Alex Woodson and Georg Szalai, The Hollywood Reporter
 

"Smulyan also invoked an old rule in the media industry that says newer forms of media rarely fully replace older ones. "The iPod of today was the CD five years ago and the cassette 15 years ago and the A-track 20 years ago and the citizen’s band radio 30 years ago," he said. "The reality is people have fragmentation, but we haven’t seen anything replace this particular radio experience."

Dickey also suggested that despite good marketing, satellite radio has little to differentiate itself from terrestrial radio. "We’re in the content business, and the only real content that they have is Howard Stern," he said. "They don’t have any real exclusive content."

Despite all the defense talk, Smulyan did agree that traditional radio players have room to improve performance in various areas. They particularly must focus more on providing compelling content, he argued. "We have done some things, as an industry, that have not been productive," he said. "I don’t think we’ve marketed the industry too well. I think our product’s been more stale. ... I think that we’ve over-researched ourselves."

O comentário de harry Helms: "Terrestrial radio executives are increasingly acting like American auto executives in the 1970s (and in the 1980s, 1990s, and still today, come to think of it): their industry problems are due to  flawed customer perceptions, negative press coverage, unfavorable government regulations, or anything/everything ad infinitum except the possibility their product isn't what customers want. "

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