Importante: Os jovens perdem o hábito da rádio
"Youth Prefer The Internet over Radio"
According to a Yahoo survey, young people prefer the internet and mobile phones over radio by a clear margin. And young people also prefer to personalize/customize their media platforms and choices.
This trend is going to be one of the greatest challengers to terrestrial broadcasters, whose operating model can perhaps be best described as "one size fits all." How do they accomodate the next generation who will demand the widest possible choice and "user options" in their audio and video media?
Hint: it won’t be easy for terrestrial broadcasters to adapt to this changed landscape. And the popularity of mobile phones among the young is just another indication that cell phones are going to be the dominant delivery platform for audio in the future."
Do estudo:
There are two notable findings in the survey:
The Internet has surpassed radio as the preferred medium for music among youth in all countries. This preference is especially pronounced outside the United States. Specifically, among American youth, 47 percent prefer the Internet for music compared to 27 percent that prefer the radio. In many other countries, about 60 percent of youth prefer the Internet for music compared to 20 percent that prefer the radio.
Listening to music no longer means merely tuning in to the radio or buying CDs. Young people create music experiences for themselves that are highly personalized. Music downloading, custom playlists, and podcasting allow youth to listen to music on their own terms. And, they can continuously modify their playlists to suit their moods for the day or the activities in which they are participating.
According to a Yahoo survey, young people prefer the internet and mobile phones over radio by a clear margin. And young people also prefer to personalize/customize their media platforms and choices.
This trend is going to be one of the greatest challengers to terrestrial broadcasters, whose operating model can perhaps be best described as "one size fits all." How do they accomodate the next generation who will demand the widest possible choice and "user options" in their audio and video media?
Hint: it won’t be easy for terrestrial broadcasters to adapt to this changed landscape. And the popularity of mobile phones among the young is just another indication that cell phones are going to be the dominant delivery platform for audio in the future."
Do estudo:
There are two notable findings in the survey:
The Internet has surpassed radio as the preferred medium for music among youth in all countries. This preference is especially pronounced outside the United States. Specifically, among American youth, 47 percent prefer the Internet for music compared to 27 percent that prefer the radio. In many other countries, about 60 percent of youth prefer the Internet for music compared to 20 percent that prefer the radio.
Listening to music no longer means merely tuning in to the radio or buying CDs. Young people create music experiences for themselves that are highly personalized. Music downloading, custom playlists, and podcasting allow youth to listen to music on their own terms. And, they can continuously modify their playlists to suit their moods for the day or the activities in which they are participating.
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