«"Overall listening among youth demographics has stabilized."Dear Lisa Chiljean: from your lips to God’s ear, as they used to say. That would be a lovely trend to see. The Clear Channel Katz Advantage VP/Director of Media Research says radio still plays a solid role with younger audiences: "This group connects with favorite personalities and formats, and radio is the place they go to learn about new music." But "they are also the technology generation, and as this group has spent more time with new technologies, their time with radio has lessened a bit over the years." But "for the first time in years, we noticed that this trend has slowed", as of the Fall Arbitron survey. Some evidence: urban is stable at 7%. Alternative/modern rock is even at 3.1%. CHR is steady at 6.8%. Rhythmic CHR stays at 4.2%. »
Taylor on radio info, 29/02/08 "Overall listening among youth demographics has stabilized
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