if they listened to a local radio station, a radio station from somewhere else or a specialized Internet radio site, such as Live 365 or Launchcast/Yahoo Music. Amazingly, 40% of them said they tuned in a specialized Internet radio site, compared to only 26% who listened to their local radio online.

There is little loyalty shown by radio listeners online. In fact, the local sites were barely preferred over non-local radio sites online(...)»

fonte: Emarketer, «What Do Listeners Listen To When They Listen To Radio Online?» JULY 14, 2006