3.1 LAD
Uma taxa sobre os LDM para a industria discografica
A taxa iPod no IHT:
"In the United States, recording labels want a bigger slice of Apple's success in digital music by seeking higher prices on downloaded songs. Japan's music industry has a different idea: putting fees on iPods.
The industry has asked the Japanese government to charge a royalty, to be added to the retail price of portable digital music players like Apple's iPod, which has been explosively popular here. Money earned from the fee, likely to be 2 percent to 5 percent of the retail price, would go to recording companies, songwriters and artists as compensation for lost revenue from home copying.
It is a familiar story of vested interests' feeling threatened by new technologies. Like their U.S. and European counterparts, Japanese recording companies are struggling to catch up with the Internet and the advances in digital recording technology.
But in Japan, the proposed fee has also touched off an unusual public battle over the influence that industry groups here still wield over the government and economy, the second-largest after the United States.
As a powerful political lobby, Japan's recording industry expected to get its way when it first asked for the fee last fall. Instead, its proposal remains stalled in one of Japan's normally rubber-stamp government committees. Meanwhile, the media mock the fee as the "iPod tax."
"In the United States, recording labels want a bigger slice of Apple's success in digital music by seeking higher prices on downloaded songs. Japan's music industry has a different idea: putting fees on iPods.
The industry has asked the Japanese government to charge a royalty, to be added to the retail price of portable digital music players like Apple's iPod, which has been explosively popular here. Money earned from the fee, likely to be 2 percent to 5 percent of the retail price, would go to recording companies, songwriters and artists as compensation for lost revenue from home copying.
It is a familiar story of vested interests' feeling threatened by new technologies. Like their U.S. and European counterparts, Japanese recording companies are struggling to catch up with the Internet and the advances in digital recording technology.
But in Japan, the proposed fee has also touched off an unusual public battle over the influence that industry groups here still wield over the government and economy, the second-largest after the United States.
As a powerful political lobby, Japan's recording industry expected to get its way when it first asked for the fee last fall. Instead, its proposal remains stalled in one of Japan's normally rubber-stamp government committees. Meanwhile, the media mock the fee as the "iPod tax."
Leitores de MP3 à frente da rádio
Yahoo, OMD Study: Youth Prefer the Internet over Radio
New York - Sep 27, 2005 - According to a study of 13 to 24-year-olds in 11 countries, Yahoo and OMD Worldwide find that younger people have become accustomed to personalizing their experiences with interactive media. This preference for personalization also shows a different attitude and response to advertising and marketing messages.
Today's youth can customize and personalize many parts of their lives, including individual playlists on MP3 players, personalized skins and wallpapers on programs and devices. The study shows that they will actively seek, modify or create their own tailored products and services.
The study showed that as advertising channels become more personal, receptivity to seeing or hearing advertising through that channel decreases. Advertising in traditional media is generally considered more acceptable to youth than advertising in new media channels. However, receptivity to advertising via "their" media (established media), vs. "our" media (the Web) vs. "my" medium (personal devices) varies considerably by country. In some countries, receptivity to advertising in new media is higher than receptivity to advertising in some traditional media outlets. Sixty-three percent of Indian youth agree that it is okay to see advertising on websites, while only 51 percent found advertising acceptable on outdoor signs, movie theaters or radio.
OMD notes that a key finding from this study is today's youth can fit as much as 44 hours of activities in one day through multitasking. Their ability to perform three tasks simultaneously allows them to potentially increase their media consumption during an average day.
Traditional media (TV, radio and print) are still heavily used by this group, serving vital but increasingly niche functions. Traditional media are often pushed to background status in the media-meshing hierarchy. In each country, the Internet or mobile phone ranked highest for the most essential media to youth.
There are two notable findings in the survey:
The Internet has surpassed radio as the preferred medium for music among youth in all countries. This preference is especially pronounced outside the United States. Specifically, among American youth, 47 percent prefer the Internet for music compared to 27 percent that prefer the radio. In many other countries, about 60 percent of youth prefer the Internet for music compared to 20 percent that prefer the radio.
Listening to music no longer means merely tuning in to the radio or buying CDs. Young people create music experiences for themselves that are highly personalized. Music downloading, custom playlists, and podcasting allow youth to listen to music on their own terms. And, they can continuously modify their playlists to suit their moods for the day or the activities in which they are participating.
While young people are increasingly turning to the Internet for content and functions traditionally served by other media outlets, they are still active users of TV, radio, magazines and newspapers. TV serves as a mechanism for escape and entertainment. It is frequently on in the background, and must-see shows are popular topics of conversation. For comedy, TV is the most popular medium, cited by almost 50 percent of youth, while for fashion, magazines are the clear choice. Radio, given the importance of music to young people, is a popular outlet. It helps introduce youth to new artists and creates common bonds with peers around popular songs.
The two-phased market research study included qualitative focus groups and in-home ethnographies, as well as a quantitative online survey. The qualitative phase, conducted by TRU (Teenage Research Unlimited) consisted of 16 focus groups and 15 in-home ethnographies in six countries. The research sessions were conducted in Chicago, Mexico City, London, Berlin, Seoul and Shanghai. Participants represented teens aged 15 to 18 and young adults aged 20 to 22. Focus group and ethnography discussions centered on youth values, attitudes toward and usage of different media, and the role of digital media in their lives.
The quantitative online survey, conducted by Ipsos, included a total of 5,334 respondents aged 13 to 24. Surveys were collected in July and August 2005. The sample was drawn from the Ipsos online panel and partner global online panels. Respondents represented Internet users in urban markets around the world. The survey contained questions regarding technology ownership and usage, traditional and digital media usage, media choices, receptivity toward advertising channels, and overall attitudes and values.
New York - Sep 27, 2005 - According to a study of 13 to 24-year-olds in 11 countries, Yahoo and OMD Worldwide find that younger people have become accustomed to personalizing their experiences with interactive media. This preference for personalization also shows a different attitude and response to advertising and marketing messages.
Today's youth can customize and personalize many parts of their lives, including individual playlists on MP3 players, personalized skins and wallpapers on programs and devices. The study shows that they will actively seek, modify or create their own tailored products and services.
The study showed that as advertising channels become more personal, receptivity to seeing or hearing advertising through that channel decreases. Advertising in traditional media is generally considered more acceptable to youth than advertising in new media channels. However, receptivity to advertising via "their" media (established media), vs. "our" media (the Web) vs. "my" medium (personal devices) varies considerably by country. In some countries, receptivity to advertising in new media is higher than receptivity to advertising in some traditional media outlets. Sixty-three percent of Indian youth agree that it is okay to see advertising on websites, while only 51 percent found advertising acceptable on outdoor signs, movie theaters or radio.
OMD notes that a key finding from this study is today's youth can fit as much as 44 hours of activities in one day through multitasking. Their ability to perform three tasks simultaneously allows them to potentially increase their media consumption during an average day.
Traditional media (TV, radio and print) are still heavily used by this group, serving vital but increasingly niche functions. Traditional media are often pushed to background status in the media-meshing hierarchy. In each country, the Internet or mobile phone ranked highest for the most essential media to youth.
There are two notable findings in the survey:
The Internet has surpassed radio as the preferred medium for music among youth in all countries. This preference is especially pronounced outside the United States. Specifically, among American youth, 47 percent prefer the Internet for music compared to 27 percent that prefer the radio. In many other countries, about 60 percent of youth prefer the Internet for music compared to 20 percent that prefer the radio.
Listening to music no longer means merely tuning in to the radio or buying CDs. Young people create music experiences for themselves that are highly personalized. Music downloading, custom playlists, and podcasting allow youth to listen to music on their own terms. And, they can continuously modify their playlists to suit their moods for the day or the activities in which they are participating.
While young people are increasingly turning to the Internet for content and functions traditionally served by other media outlets, they are still active users of TV, radio, magazines and newspapers. TV serves as a mechanism for escape and entertainment. It is frequently on in the background, and must-see shows are popular topics of conversation. For comedy, TV is the most popular medium, cited by almost 50 percent of youth, while for fashion, magazines are the clear choice. Radio, given the importance of music to young people, is a popular outlet. It helps introduce youth to new artists and creates common bonds with peers around popular songs.
The two-phased market research study included qualitative focus groups and in-home ethnographies, as well as a quantitative online survey. The qualitative phase, conducted by TRU (Teenage Research Unlimited) consisted of 16 focus groups and 15 in-home ethnographies in six countries. The research sessions were conducted in Chicago, Mexico City, London, Berlin, Seoul and Shanghai. Participants represented teens aged 15 to 18 and young adults aged 20 to 22. Focus group and ethnography discussions centered on youth values, attitudes toward and usage of different media, and the role of digital media in their lives.
The quantitative online survey, conducted by Ipsos, included a total of 5,334 respondents aged 13 to 24. Surveys were collected in July and August 2005. The sample was drawn from the Ipsos online panel and partner global online panels. Respondents represented Internet users in urban markets around the world. The survey contained questions regarding technology ownership and usage, traditional and digital media usage, media choices, receptivity toward advertising channels, and overall attitudes and values.
Vendas lideram sector da Electrónica de Consumo
"Canadians are dancing in the streets as sales of MP3 players more than tripled in Canada between June 2004 and June 2005. According to the latest NPD Group researchon the consumer electronics market, growth of MP3 players far outpaced the gains by the second and third fastest growing categories, which were flat-screen televisions (LCD and plasma) and digital SLR cameras, respectively.
While the Apple iPod is the dominant player in this active category, there is opportunity for other brands to build market share, as research suggests that brand name is not the top purchasing driver for Canadian consumers. Pricing, followed closely by product features were deemed more important to consumers than brand name.
NPD research also identified two distinct consumer groups among Canadians: those buying MP3 players for themselves (47 per cent) and those purchasing the players for others as gifts (47 per cent). Those who purchased MP3 players for themselves were more likely to be male (63 per cent) between the ages of 18-34 (60 per cent). The top-ranked purchase drivers for this group were features (47 per cent) and pricing (45 per cent). Brand name influenced purchase decisions only 28 per cent of the time.
Consumers who purchased MP3 players as gifts tended to be female (54 per cent) between the ages of 35 and 54 (66 per cent). The primary recipients of the MP3 gifts were teenage children under 18. Like the previous consumer segment, good value at a good price were more important than name brand in the decision making process. Moreover, 17 per cent of consumers within this group did not remember the name of the brand they purchased and 30 per cent said that they would have purchased an alternative brand if the one they were looking for had not been available.
The MP3 market has grown at an incredible rate over the last year, but with only 40 per cent of Canadian households in possession of a digital music player, this market is still in its early stages of development, said Pam Buckley, Senior Account Manager, NPD Group. With so many brand-neutral consumers buying MP3 players as gifts, there is a strong indication that additional marketing on the part of manufacturers would help educate this consumer group on the brands and attributes currently available.
With such a dramatic increase in the number of MP3 players purchased in Canada over the last 12 months, research also indicates that online stores like iTunes or PureTracks will likely experience a corresponding increase in song downloads."
(via Obercom)
While the Apple iPod is the dominant player in this active category, there is opportunity for other brands to build market share, as research suggests that brand name is not the top purchasing driver for Canadian consumers. Pricing, followed closely by product features were deemed more important to consumers than brand name.
NPD research also identified two distinct consumer groups among Canadians: those buying MP3 players for themselves (47 per cent) and those purchasing the players for others as gifts (47 per cent). Those who purchased MP3 players for themselves were more likely to be male (63 per cent) between the ages of 18-34 (60 per cent). The top-ranked purchase drivers for this group were features (47 per cent) and pricing (45 per cent). Brand name influenced purchase decisions only 28 per cent of the time.
Consumers who purchased MP3 players as gifts tended to be female (54 per cent) between the ages of 35 and 54 (66 per cent). The primary recipients of the MP3 gifts were teenage children under 18. Like the previous consumer segment, good value at a good price were more important than name brand in the decision making process. Moreover, 17 per cent of consumers within this group did not remember the name of the brand they purchased and 30 per cent said that they would have purchased an alternative brand if the one they were looking for had not been available.
The MP3 market has grown at an incredible rate over the last year, but with only 40 per cent of Canadian households in possession of a digital music player, this market is still in its early stages of development, said Pam Buckley, Senior Account Manager, NPD Group. With so many brand-neutral consumers buying MP3 players as gifts, there is a strong indication that additional marketing on the part of manufacturers would help educate this consumer group on the brands and attributes currently available.
With such a dramatic increase in the number of MP3 players purchased in Canada over the last 12 months, research also indicates that online stores like iTunes or PureTracks will likely experience a corresponding increase in song downloads."
(via Obercom)
Telemóveis com FM
Este será um dos temas dominantes deste blogue, daqui para a frente (à medida que se aperta o leque de temas a estudar). Para facilitar remeto para este texto.
Se - por aquilo que vou percebendo - a maior parte dos LDM não tem rádio incorporado, há alguns modelos que são excepção. O Supratech Jazz Vision 512é um deles. Inclui um sintonizador de rádio com 40 estações de pré-sintonizadas.
Se - por aquilo que vou percebendo - a maior parte dos LDM não tem rádio incorporado, há alguns modelos que são excepção. O Supratech Jazz Vision 512é um deles. Inclui um sintonizador de rádio com 40 estações de pré-sintonizadas.
Tudo sobre o iPod (menos o podcasting)
A revista PC Guiaeditou um livro (são 130 páginas... em português) sobre iPods, à venda nos quiosques. Em português. Na primeira página: "um livro indispensável para tirar o máximo do seu iPod". Juntamente, vem um CD-ROM com "programas esenciais para iPod" (e cinco audiobooks, de borla). O iTunes também é desenvolvido ao pormenor (com muitas explicações, imagens e um glossário atento).
Da leitura rápida que fiz (não tenho iPod...) encontrei uma palavra nova (para mim, claro...): "Queimar": "O termo usado para o processo de gravação de dados num CD ou num DEVD. Um laser escreve a informação na superfície do disco".
Curiosamente (por ser uma tradução de um texto com alguns anos?) nada se refere sobre o podcasting (será que final não é tão importante para a Apple, como apregoam?).
Da leitura rápida que fiz (não tenho iPod...) encontrei uma palavra nova (para mim, claro...): "Queimar": "O termo usado para o processo de gravação de dados num CD ou num DEVD. Um laser escreve a informação na superfície do disco".
Curiosamente (por ser uma tradução de um texto com alguns anos?) nada se refere sobre o podcasting (será que final não é tão importante para a Apple, como apregoam?).
O Mp3 veio para ficar?
Revista Visão nº 643 (30 de Junho 05)
Página 45: anúncio ao novo Skoda Fabia Wave; "Ar condicinado, computador de bordo, rádio CD e Mp3"!
Página 47: anúncio à nova câmara de filmar digital da Samsung (Minket). Com leitor de Mp3!
Nota: estamos a falar de produtos que, à primeira vista, não teriam uma relação directa com a música. Outra nota: o Mp3 já vende (é um atractivo). Está a banalizar-se, sem dúvida.
Página 45: anúncio ao novo Skoda Fabia Wave; "Ar condicinado, computador de bordo, rádio CD e Mp3"!
Página 47: anúncio à nova câmara de filmar digital da Samsung (Minket). Com leitor de Mp3!
Nota: estamos a falar de produtos que, à primeira vista, não teriam uma relação directa com a música. Outra nota: o Mp3 já vende (é um atractivo). Está a banalizar-se, sem dúvida.
LDM amigos da rádio?
Um estudo, divulgado em Portugal pelo Obercom, da responsabilidade do Bridge Ratings & Research mostra a relação entre o tempo gasto com os leitores digitais de música (LDM) e o consumo tradicional de rádio.
O estudo já tem algumas semanas, mas exigiu uma digestão mais cuidada.
Algumas conclusões:
- analisando um período de três meses, percebe-se um aumento do tempo gasto com a escuta de rádio entre os que têm estes aparelhos há mais tempo;
- o facto novidade relativamente aos LDM é clássico: nos primeiros tempos concentra a atenção, depois a moda passa...
Ou seja, o uso dos LDM não parece afectar significativamente o tempo gasto com a rádio tradicional!
Nota pessoal: nos Estados Unidos, a indústria das pesquisas é de tal maneira banal e concorrencial que os estudos fazem-se com amostras muito reduzidas e metodologias escassas. Este é um estudo que inspira alguma desconfiança. Mas a confirmar-se, há boas notícias para a rádio: os LDM só são exclusivistas no início e não substituem a escuta da rádio tradicional (hertziana). O futuro não vai confirmar estes resultados, acredito.
O estudo já tem algumas semanas, mas exigiu uma digestão mais cuidada.
Algumas conclusões:
- analisando um período de três meses, percebe-se um aumento do tempo gasto com a escuta de rádio entre os que têm estes aparelhos há mais tempo;
- o facto novidade relativamente aos LDM é clássico: nos primeiros tempos concentra a atenção, depois a moda passa...
Ou seja, o uso dos LDM não parece afectar significativamente o tempo gasto com a rádio tradicional!
Nota pessoal: nos Estados Unidos, a indústria das pesquisas é de tal maneira banal e concorrencial que os estudos fazem-se com amostras muito reduzidas e metodologias escassas. Este é um estudo que inspira alguma desconfiança. Mas a confirmar-se, há boas notícias para a rádio: os LDM só são exclusivistas no início e não substituem a escuta da rádio tradicional (hertziana). O futuro não vai confirmar estes resultados, acredito.
O MP3 a crescer, a crescer...
Primeiro eram apenas as músicas, depois os programas de rádio (podcasting), agora livros. Tudo serve para meter num leitor digital de música...
"The New York Public Library announced Monday that it is making 700 books from classics to current best sellers available to members in digital audio form for downloading onto PCs, CD players and portable listening devices."
Nota: em que é que isto é relevante? Quando mais solicitações houver, menos tempo sobra para a rádio, no sentido tradicional.
"The New York Public Library announced Monday that it is making 700 books from classics to current best sellers available to members in digital audio form for downloading onto PCs, CD players and portable listening devices."
Nota: em que é que isto é relevante? Quando mais solicitações houver, menos tempo sobra para a rádio, no sentido tradicional.
Um leitor digital de música com 60 giga!!!!
Chama-se Creative ZEN XTRA 60 GB
Vendas de LDM sobem (França e RU)
1) Segundo o estudo La Référence des Equipements Multimédias da Médiamétrie et GFK cerca de 10% dos franceses possuem equipamento de leitura de música digital. É o principal dos equipamentos emergentes;
2) As vendas de leitores de música digital no Reino Unido continuam a registar aumentos, alterando significativamente o consumo de musica, segundo o mais recente estudo da JupiterResearch (por subscrição).
(via Obercom)
2) As vendas de leitores de música digital no Reino Unido continuam a registar aumentos, alterando significativamente o consumo de musica, segundo o mais recente estudo da JupiterResearch (por subscrição).
(via Obercom)
20GB, 13 mil músicas e é da Sony
As características do NW-HD5da Sony impressionam: 40 horas de autonomia seguidas (mais bateria suplementar) para ouvir até 13 mil músicas. O preço é elevado (mais de 300 euros) e cabe na palma de uma mão.
http://www.sony.co.uk/PageView.do?&article=1109586889283§ion=en_GB_Magazine_Entertainment&campaignID=GBSPEX-PR
http://www.sony.co.uk/PageView.do?&article=1109586889283§ion=en_GB_Magazine_Entertainment&campaignID=GBSPEX-PR
Leitores de mp3
" (...) segundo os dados publicados pela JupiterResearch, os leitores de música digital crescerão 35% em 2005 e manterão uma taxa de crescimento anual de 10%" (OBERCOM 21/4/05)
Downloads de música
"O mais recente estudo da Pew American Life Project “Podcasting catches on”, indica que nos Estados Unidos, mais de 22 milhões de adultos utilizam o iPod ou outros leitores de MP3 e cerca de 29% fazem downloads através da Internet, para a escuta das suas músicas preferidas, na altura que mais lhes convém. A este número, convém juntar os mais de 6 milhões de adultos que já experimentaram o Podcasting, a nova forma para descarregar emissões feitas na web para os dispositivos portáteis" (via Netfm)
O documento aqui.
O documento aqui.