A máquina não substituirá a criatividade humana

«Skip Pizzi, in a Radio World Online article titled “Lead, Follow, or Get Out of the Way,” eloquently explains why the digital future needn’t mean certain demise for radio’s old guard, but rather is an opportunity for experts with “considerable experience and existing infrastructure to develop well-crafted new services that cannot be easily matched by less skilled operators or automated processes.” As technology allows consumers to “program” their own music via playlists, “scrobbling” (Last.fm), and user-feedback shaped programming like Pandora’s, some see human radio programmers becoming redundant. But Pizzi suggests that by combining the effectiveness of new tools with their expertise, broadcast professionals can do an even better job (he makes the parallel with electronic drum machines, which didn’t replace human drummers; it helped drummers do more).»

MALONEY, Paul, Clear Channel music portal review; Hanson reprises intern gig for "Big 89 Rewind "RAIN, 23/05/08