A rádio como o 'meio-Cinderela'?

«Radio -- The Cinderella Medium»

«Creative Advertisements for the Cinderella Medium: The Case of Flanders, Belgium »

«“Radio is the Cinderella medium,” said David Ogilvy, comparing radio to the poor stepdaughter of media»  

«Radio is referred to by some advertising people as the ”Cinderella medium.” It can be spectacularly successful if everything clicks—the right offer, the right message, the right copy, the right stations. Or radio spots can fall on deaf ears» (slide 4)