Blogia
Transistor kills the radio star?

A 'extraordinária resilência' da rádio

(Preservar a sua identidade - manter-se como rádio, e apenas adaptar-se; evoluir até deixar de ser rádio - o dilema que vive a rádio nesta altura)

«The reader will quickly be struck by two things. The first is how how extraordinarily resilient radio is, notwithstanding its frequent designation as the 'Cinderella' medium. In the context of convergent tendencies in the mass media, some of the essays attribute its resilience to an ability to preserve its distinctiveness, others to the ease with which it can incorporate new features such as interactivity and visual text» (Crisell, 2006: vii-viii)

0 comentarios