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Transistor kills the radio star?

A rádio converge com os LAD (uma opinião)

A proposito da sentença de Kurt Hanson: "There are lots of ways that radio can get involved in the digital revolution. This particular angle{na relação da rádio com os leitores de audio digital], unfortunately, doesn’t seem to be a particularly promising one.”, um comentário no seu blogue de Kelly:

«Not promising? There’s a lot to suggest to the contrary. While some have said that younger, tech-savvy MP3 owners have no use for radio. Clearly that’s not the case. Take a close look at the copy on the two gadget blogs below, which both praise Apple for adding radio. Mind you these are blogs for early adopters, who some believe aren’t listening to radio.

http://www.engadget.com/2006/01/10/apple-ipod-radio-remote-adds-fm-to-ipods/
http://www.gadgets-weblog.com/50226711/ipod_radio_remote_ifm_and_garmin_navi_350_at_pcmag.php

And when you look at Apple Store site, you’ll see product under their “top rated” iPod accessories. I encourage you to look at some of the reviews: http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nnmm=browse&mco=4D4322C9&node=home/shop_ipod/ipod_accessories

In fact the iPod is one of the only MP3 players that doesn’t include radio as standard equipment. Of those that do, the Zune finds that radio goes very nicely, hand-in-hand with downloads. In fact Microsoft’s data shows that radio is the largest source for discovering music to download. So it’s good for download sales, good for radio and great for the consumer. Look at how many Amazon reviews of the Zune cite radio as a plus: http://www.amazon.com/gp/community-content-search/results/ref=cm_srch_q_rtr/?query=radio&search-alias=community-reviews&x=6&y=8&idx.asin=B000H0QDCC

Does radio need to accelerate it’s efforts to join the digital revolution? Absolutely! No argument there. But the progress being made with integration into devices like MP3 players is the kind of thing we should be encouraging

 

(fonte: Kurt Hanson, RAIN, Uh-oh -- the more popular iPod accessories are not FM receivers, but TRANSMITTERS! 29/02/08)

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