Além dos conteúdos, também o contexto

«"Content is still king, but now they’re saying, ‘Context is king,’” explains signage industry veteran Brad Gleeson, Planar Systems’ vice president of business development and CoolSign general manager. “How do you put your message out to an audience in a way that shows you clearly recognize where that audience is located?”

“[The obvious solution is to] push some of that generation of content down to the local user level,” Gleeson says. “But in the past, customers had to create a separate instance of the network controller at each local location to feed information into the central flow of data—and that gives people angst.” Moreover, this “angst” can grow with the scale of signage networks. According to Gleeson, “it’s a complex issue” for a large retail chain or a nationwide bank to efficiently localize content without compromising the overall network’s content standards and security. “We’ve gone past the complexity of network architecture to the complexity of the information flow now.”

fonte: Simplifying Local Content Control: ‘Now, Context Is King’ Feb 26, 2008 8:00 AM, By John W. DeWitt