Quem dá o novo nome?

«Certainly, the development or propagation of a new technology, in the sense of a new machine does not evaluate to the emergence of a new medium. Something like 'Internet radio' may be a new medium, or it may be a new technology trying not to be a new medium, or it may be telephone technoJogy acting like a new medium so that it can act like an old medium or some other' permutation. » (Black, 2001: 398)

«The corporate prerogative of bringing media into existence by naming them can be played out in may forms and for many reasons. In the specific case of 'Internet Radio', motivation  for exercising the prerogative comes at least in large part from the fact that Internet makes it possible for non-corporate, non-wealthy people to provide audio content» (Black, 403)

«'Internet radio ' is still palpably in the naming stage» (405)