Algum cansaço com o iPod, mas o fascínio pelo iTunes
«(...) Many have taken action already. Some said they wanted to listen to their iPods less because hearing is compromised by not only loud play but length of time listening -- even at acceptable levels. These students are right on with that. Some have invested in ear buds or even ear phones that will cancel noise and allow for lower levels of playback.
About a year ago I shared my observation that iPod fatigue had settled in. In fact the term is theirs (my students) not mine. They weren't saying they'd give up their iPods -- just that some were bored with them. Even students with tens of thousands of songs on them (most obtained illegally) wanted something new.(...) The radio industry has often blamed iPod use for some of its problems. Of course, they would be wrong. When I suggested to these same young people that they might be willing to return to radio for music, the laughter was loud and sustained. They meant no insult. It's just that the idea of radio being useful in their lives is -- well, laughable. My experience is that they don't like commercial radio. (...) Don't misunderstand me. Young people are not ready to let their iPod batteries die out. They still want portable music that they can control. But, there is growing evidence I have observed that they are beginning to disconnect from their portable music devices in a way that was unthinkable a few years ago. (...) One thing they really like and are addicted to is iTunes -- the ability to create playlists, shuffle songs and control their entertainment. I'm almost thinking that iTunes is more magical than the actual portable device. iTunes is the record store. It can replace the radio station as a source of new music. It is an archive. (...) Radio appears to be left out of the future. (...)» Jerry Del Colliano, iPod, I quit, Inside Music Media, 15/02/08
About a year ago I shared my observation that iPod fatigue had settled in. In fact the term is theirs (my students) not mine. They weren't saying they'd give up their iPods -- just that some were bored with them. Even students with tens of thousands of songs on them (most obtained illegally) wanted something new.(...) The radio industry has often blamed iPod use for some of its problems. Of course, they would be wrong. When I suggested to these same young people that they might be willing to return to radio for music, the laughter was loud and sustained. They meant no insult. It's just that the idea of radio being useful in their lives is -- well, laughable. My experience is that they don't like commercial radio. (...) Don't misunderstand me. Young people are not ready to let their iPod batteries die out. They still want portable music that they can control. But, there is growing evidence I have observed that they are beginning to disconnect from their portable music devices in a way that was unthinkable a few years ago. (...) One thing they really like and are addicted to is iTunes -- the ability to create playlists, shuffle songs and control their entertainment. I'm almost thinking that iTunes is more magical than the actual portable device. iTunes is the record store. It can replace the radio station as a source of new music. It is an archive. (...) Radio appears to be left out of the future. (...)» Jerry Del Colliano, iPod, I quit, Inside Music Media, 15/02/08
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