«Uma oportunidade fabulosa para a rádio de palavra»

«Let me be painfully clear: If radio doesn't wake up and smell the coffee the future will bring lower-rated music stations and a disappearance of those stations which are driven by new music and music fans. We will be left with an audience that is older, less affluent, more multi-lingual, and perhaps less engaged in the medium of radio and the advertisers who support it.

Indeed, we're seeing this play out in Alternative and Active Rock and in the erosion of time spent listening among younger audiences already.

What a fabulous opportunity for non-music radio. What a fabulous opportunity for new non-music experiments (which may or may not be "Talk"). What a fabulous opportunity for radio to plant its flag in the future, given that so much of that future can be seen coming now.»