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Os jovens são grandes consumidores de video

«(...) Who is watching all this homegrown video?

Harris Interactive asked US adult Internet users about the types of online video they would like to see more. The supply of UGV was apparently sufficient for most of those surveyed, since it drew the lowest response rates. However, young adults were most likely to want more user-generated video.

Online Video Content Categories that US Adult Internet Users Would Watch a Lot More if Available, by Age, November 2007 (% of respondents)

An even more detailed picture of UGV viewer demographics came from the "Annual Gadgets Survey 2007" by the Pew Internet & American Life Project, which profiled active adult users of video-sharing sites where many UGVs are hosted. Pew found that more than half of these site visitors were 18 to 29 years old. (...)»

fonte: «Who's Watching User-Generated Video?», eMarkeeter, JANUARY 24, 2008

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