A rádio ainda serve para promover nova música?
«(...) While there are now multiple ways to access music, radio still has a special place in the heart of the music fan. In 2006, with the exception of oldies and rock formats, all music formats showed ad revenue growth on a national basis. Adult contemporary and contemporary hit radio went up 3 percent. The urban format went up 9 percent. The two fastest growing music formats were Spanish adult contemporary (33 percent) and Spanish contemporary (18 percent).
“What appeals to people is the immediacy of it,” said George Nadel Rivin, an accountant with Miller Kaplan & Arase who has made a specialty of tracking data for the broadcasting industry. “When I have the same several songs on an iPod I am always looking for new music and something I can get excited about that is fresh and new.”
iPods. MP3 players. Laptops. Satellite radio. All cut into the listening time of commercial radio.
In the 1996 film “That Thing You Do” the members of the fictional band The Wonders jump about with youthful enthusiasm with the first radio airplay of their song. If director Tom Hanks set that scene in 2007, the band members would more likely jump with joy at their 1000th download or 100th friend at their MySpace page. “Anyone with a computer is not favoring terrestrial radio these days,” Wisely said» (fonte: But How Relevant Is Radio Music?, By Mark Madler, San Fernando Valley Business Journal, 03/09/07)
“What appeals to people is the immediacy of it,” said George Nadel Rivin, an accountant with Miller Kaplan & Arase who has made a specialty of tracking data for the broadcasting industry. “When I have the same several songs on an iPod I am always looking for new music and something I can get excited about that is fresh and new.”
iPods. MP3 players. Laptops. Satellite radio. All cut into the listening time of commercial radio.
In the 1996 film “That Thing You Do” the members of the fictional band The Wonders jump about with youthful enthusiasm with the first radio airplay of their song. If director Tom Hanks set that scene in 2007, the band members would more likely jump with joy at their 1000th download or 100th friend at their MySpace page. “Anyone with a computer is not favoring terrestrial radio these days,” Wisely said» (fonte: But How Relevant Is Radio Music?, By Mark Madler, San Fernando Valley Business Journal, 03/09/07)
0 comentarios