E não é só a rádio que está em perda de audiências

(da edição de hoje da newsletter Inside Radio, reservada a assinantes):

«Radio's declining time spent listening is just the tip of the iceberg. Consumer media usage declined last year following two consecutive years of decelerating growth. Veronis Suhler Stevenson says the drop is because of changing consumer behaviors and digital media efficiencies which require less time investment»

fonte: «Media usage dips for the first time in a decade», Inside Radio, 14/08/07

Mais:

«For the first time since 1997, consumers spent less time with media in 2006 than they did the previous year, as media usage per person declined 0.5% to 3,530 hours, due to changing consumer behaviors and digital media efficiencies, according to the VSS Forecast. The drop in consumer media usage was driven by the continued migration of consumers to digital alternatives for news, information and entertainment, which require less time investment than their traditional media counterparts. For example, consumers typically watch broadcast or cable television at least 30 minutes per session while they spend as little as five to seven minutes viewing consumer-generated video clips online.  VSS expects consumer media usage to stabilize in 2007 and increase slightly through 2011, as out-of-home media and videogames will be the only major segments to achieve accelerating growth in the forecast period compared with the 2001-2006 timeframe. Overall consumer time spent with media will increase at a CAGR of 0.5% from 2006 to 2011, compared with 0.8% in the previous five-year period. The VSS Forecast is the only source to track, analyze and forecast spending, usage and trends in all 19 segments and more than 100 sub-segments of the U.S. media industry. The VSS Forecast also features the industry’s most accurate spending forecasts, producing a margin of error of +/- 2% for 9 of the last 10 years. The margin of error for the 2006 forecasts was + 0.4%. In addition to shifting their attention to alternative media, consumers are also migrating away from advertising-supported media, such as broadcast TV and newspapers, to consumer-supported platforms, such as cable TV and videogames. Time spent with consumer-supported media grew at a CAGR of 19.8 percent from 2001 to 2006, while time spent with ad-supported media declined 6.3 percent in the period» (fonte: «New VSS Forecast Released», VSS, 7/08/07)