Esforços na GB para valorizar o streaming

«The RadioCentre Player features 12 preset stations, including the national services, Classic, Virgin and TalkSport; other big stations such as Heart and Capital, and a few smaller regionals from Channel 103 FM to Lincs FM. The selection of the preset list is not based on audience or any other consumer measure but on who sits around the RadioCentre board table, hence the bizarre mix.

Putting such political nonsense to one side, the player gives access to every single station in the UK, either in an alphabetical format or by group ownership basis. This means that you can listen live, in real time, for free, to any station in Britain. Whether you are a record plugger wanting to assess a music format (or, more importantly, find out whether a station really is playing your artist's song), or a media buyer checking out the target audience, this is a brilliant tool. It is quick - almost every station buffers and streams live in less than 10 seconds - and there are fewer clicks than going on to the BBC website to "listen again".

This brings me to the BBC, and where some commercial radio executives start to get uneasy. The player features a "search" button, which brings up all of the BBC's national, regional and local stations (http://www.bbc.co.uk/imp/). So imagine if you are tuned to Magic, and the breakfast presenter Neil Fox promotes the RadioCentre Player URL. Listeners are instantly transported to a place where not only can they hear all of Magic's commercial rivals, but the BBC as well. Chris Moyles is just three clicks away.» (http://media.guardian.co.uk/mediaguardian/story/0,,2094429,00.html)

fonte: «This is the future of radio - and new music», On An Overgrown Path, 08/06/07