«Rádio personalizada»; agora wi-fi (Slacker)

«Slacker is the latest in personalized internet radio. Last FM is out there along with Pandora and a few others. The list is growing, and folks are tuning in because it gives "control" to the user. About Slacker, it does do a few extra neat tricks such as getting internet radio stations away from the computer - via a Wi-Fi refreshed portable unit that fits in your pocket. Now that personalized radio is becoming portable, look for these internet radio stations to start gaining audience, quickly, especially with youth. (...) The start thinking how it's nearly a sure bet that we'll be hearing broadcast stations start making some reference to personlizing the station or listening experience. So, here's the bet now. What are the odds that in the next few years the perception that a playlist tailored to your taste will be the main reason a person chooses a station? My thoughts, pretty good. And, getting back to our earlier bet about broadcast radio, any takers that we'll start hearing personalized references on terrestrial radio within two months? (fonte: «Personalized" Radio is Industry's Next Hurdle» Audio Graphics, 15/03/07)

«Here's how it works: Users who log on to Slacker can begin listening to music from more than 10,000 stations that are built around specific artists and preprogrammed genres. Users also can create their own stations by indicating what types of songs they want and letting the Slacker "DJ" -- a mostly automated system based on complicated algorithms -- fill out the station program with more content.Customization adjustments to stations include choosing "more popular" versus "more eclectic," or newer versus older music. Users can click on a button to ban a certain song. Clicking on a "heart" button will mark the track as a favorite and cause the song to be played more often on that station»

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