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Transistor kills the radio star?

O que é que o iPod tem (uma rádio pessoal)

Uma mistura de coisas: «Digital technology gathers, shreds, and empowers, all at once. Mix, mash, rip, burn, plunder, and discover: these are the things that the digital world can do much more easily than before- or for the first time. The iPod, and the download dollar-store that accompanies it, makes sense of those things without making our brains hurt.» (Levy, 2006: 4) 

A escolha aleatória: «(...)the best way, I discovered, was to find the setting that said "shuffle", click through the menus till you got to a list of all your songs, pick a starting place, and go. From that point, your whole collection would resequence itself in glorious chaos. It was like my own private radio station that played only songs that I liked - after all, I had put them there» (Levy, 2006: 18)

Moda: «Most emphatically, the iPod has taken on that adjective almost as a birthright. What is the link between coolness and iPods? Is trendiness a significant component of the iPod's success? Why has the world of fashion embraced the iPod? Why won't your kids accept a generic substitute, which plays the same damn songs an iPod does?» (Levy, 2006: 59) 

Capacidade de armazenagem: «In fact, in 2005, a Solutions Research Group study showed that the average iPod owner has 504 songs; a different survey found that the average was 900. Apple Executive Vice President Phil Schiller says that Apple has concluded that a limit of 1,000 songs turns out to be the "sweet spot" for most people, the number that sticks in most people's minds as the most they'll need. (A 2004 Jupiter Research study backs him up further: it found that only 23 percent of consumers said that they'd ever need more than 1,000 songs on their player at one time.)» (Levy, 2006: 84)

Blogues e iPods: «Blogging and iPods were a great match, two innovations that had enjoyed a parallel run to glory in the early 2000s. Many people blogged about their iPods - what they were listening to on the iPod, what color they ad chosen for their boyfriend, how they slept with the iPod under their pillow, and how pissed they were that they had bought a new iPod just before Apple released a newer, cooler iteration. ("iPod" as, in fact, the most popular 'tag' or category, in the massive blog massive search engine Technorati.) (Levy, 2006: 129-130)

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