Caracterização da geração iPod

«Global youth culture is created, adapted, accessed and disseminated largely through worldwide telecommunications networks that are rapidly expanding to reach many different parts of the world. The Internet, local and satellite television and radio, and other popular media are the channels through which youth-oriented cultural influences are transferred using music, direct advertising, websites and other means. Defined within this context, the current youth culture is clearly international in nature, as the consumption habits associated with it are to be found wherever young people have purchasing power».