O negócio do consumo on demand

«Music Choice, a provider of cable and satellite television-based audio and video content, recently counted its 600 millionth on-demand order.  The accomplishment follows a heavy push into on-demand content by Music Choice, a blitz that recently included a major deal with Time Warner Cable.  Damon Williams, a top programming executive at Music Choice, credited the accomplishment to "an extensive mix of music videos from established and emerging artists," as well as a programming focus that includes "original shows and exclusive performances".  Music Choice is a joint venture involving Microsoft, Motorola, Sony, EMI Music, Comcast, Cox Communications and Time Warner Cable. Original programming is an important part of the on-demand mix for Music Choice.  That includes series like Artist of the Month, which features an up-close look at chart-topping artists, and Certified, a show that allows users to vote for their favorite artists.  The MTV-style showcases are designed to engage younger audiences, most of whom are comfortable with on-demand formats.  Meanwhile, the Music Choice accomplishment is part of a much larger wave in on-demand programming, one that is completely transforming the passive television viewing experience.  The Music Choice tally was certified by Rentrak, an independent data-tracking company.»

fonte: Music Choice Boasts 600 Million On-Demand Requests, Digital Music New, 18/01/07