O podcasting não é inimigo da rádio; pelo contrário

Mark Ramsey lembra que desde o início defendeu que:

«First, that abundance of podcasts was not the same as interest in podcasts. Second, an unfair proportion of the most popular podcasts - the "hits" if you will - will be from the same big media players that podcasting was supposed to put six feet under. Third, podcasting was radio's friend, not its enemy»

Agora tem mais certezas ainda:

«Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. However, few internet users are downloading podcasts with great frequency; just 1% report downloading a podcast on a typical day»

alèm disso:

«About half of iTunes' top 100 podcasts are from existing media companies. That's in spite of the fact that the vast majority of podcasts are produced by independent podcasters, says [PodTrac co-founder Mark] McCrery. "In comparison to the overall podcasting universe, there is a disproportionate number of podcasts produced by existing media companies in the top 100."»

coinclui:

«The fact is that people don't consume audio the way they consume video. Audio is not "grazed" the way video is. It takes a thousand words to equal one picture and a lot of time for that audio "picture" to be rendered. And time means trade-offs between the time-consuming task and the tasks which take less time but promise a quicker hit of entertainment. Just ask yourself how many viral videos you've seen. Now, how many viral audios have you heard? This is not to suggest that podcasting is "bad." I happen to think podcasting is terrific. In fact, I'm in that scarce 1%. But so what? The bulk of the audience is not. For radio this means what it always has meant. Podcasting is a terrific way to promote program highlights, introduce listeners to shows they haven't heard yet, and facilitate time-shifting for fans crazed enough to value it.»

fonte: «The Podcasting Revolution will not be televised» Hear2.0 29/11/06