A capacidade de penetração do iPod nos ouvintes de rádio
Trata-se de um estudo que inquiriu apenas ouvintes de rádio do formato AAA (“Adult Album Alternative”), mas os resultados são elucidativos:
«- Ownership of a portable MP3 player (iPod or other brand) has jumped from 13% to 48% in two years.
- Listening to an iPod/MP3 player as the primary music choice is up over 400% in two years.
- IPod/MP3 users (48% of total) and Downloaders (33% of total) spend far less time listening to music on FM radio than the total.
- iPod/MP3 Users and Downloaders are more likely to buy CDs than the total.
- CDs purchases as the primary way to obtain music has decreased significantly.
- Satellite listenership has grown 166% in two years but total audience still pales compared to audiences of other music choices like FM, internet, iPods, etc.»
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