(5.2) Criatividade

Walt Mossberg, o especialista em tecnologia do Wall Street Journal, esteve na convenção NAB 06 e falou sobre (o futuro d)a rádio. O texto merece ser lido na íntegra, ou pelo nos extractos divulgados pelo site RAIN, mas aqui ficam algumas ideias:

«There are now 50 million iPods out there,” Mossberg said. “What you have to do to confront the iPod and the Internet isto be better at what you do. “My music tastes don’t fit into the little boxes that Clear Channel in my market has decided I need to fit into,” he said, arguing that broadcasters need to use streaming, podcasts, HD-2 channels, and other tools to beat that iPod“You’re in the business of producing audio programming, and you should be  using all the technology at your disposal.” (...) “Your job is not just to string together a bunch of songs in a row, but to put on exciting new programming to attract new listeners and beat the iPod.” »

 

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