O segundo choque é bom para a rádio...

«All those new digital media platforms that sometimes seem to bedevil radio managers — Internet radio, satellite, podcasting — are really new forms of radio and are a “testament to the popularity of radio programming.” So says Arbitron in releasing a new study it did with Edison Media Research.

“The proliferation of digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is a testament to the popularity of radio programming,” the research company stated in announcing the release of “The Infinite Dial: Radio’s Digital Platforms.”

Edison Media’s Larry Rosin said, “Our research shows that regardless of the platform consumers see all these options as merely being new forms of ‘radio.’”

The phone survey involved approximately 1,900 people»

fonte: «Study Sees New Media as ‘Expansion of Radio Market’´, RWonline, 13/4/06

O estudo: http://www.arbitron.com/downloads/digital_radio_study.pdf

Outras conclusões:

• Seventy-seven percent of Americans say they expect to listen to AM/FM radio as much as they do now despite increasing advancements in technology.
• Online radio reaches nearly one in five (19 percent) persons per week age 18-34 and 15 percent of persons 25-54.
• Twenty-seven percent of satellite radio subscribers live in households with an annual income of more than $100,000, nearly double the percentage of all households (14 percent).
• Podcasting attracts a youthful audience: one out of five who have ever listened to an audio podcast are 12-17 years old, and more than half (53 percent) are under the age of 35.
• More than one-third of Americans say they are “very” or “somewhat” interested in HD Radio.