Os custos da rádio na internet e o modelo de negócio

excertos de um texto que pode ser resumido assim: "How is the independent internet radio market going to survive?"

- «Growing costs for bandwidth are coupled with exorbitant monies being paid for music fees (...) Dailysonic is the station that’s introduced "Subtract," a system that allows audience members to remove audio ads in its program. Here’s a section of the sell-line featured at DailySonic: "For each Subtract that you buy, you’ll get one less advertisement inserted into your show. And it’s pretty inexpensive. Each Subtract costs 6 cents..."

OK, people don’t like advertisements. But the fact that we have reached a point where an industry that is trying to survive from selling ads is telling its audience that these ads are bad, is bad»

Mais: «The system allows listeners to remove advertisements from their online radio show by purchasing "Subtracts". Each Subtract costs a few pennies, and results in one less ad heard by the listener.

Unlike subscription-based online radio, listeners can purchase as many or as few "Subtracts" as they want. There is no contract or minimum cost, and unused subtracts automatically roll over to the next month. When a listener's subtracts run out, advertising gets re-inserted into the show without interruption of service»