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"Media buyers are ready for radio to embrace electronic measurement. And while a few early bumps are to be expected, in the end radio will benefit from it. That was the word from a panel of advertising professionals at the Radio Advertising Bureau’s RAB 2006 which wraps up here today (Feb. 3)." ("RAB Day Three: Buyers Ready For Electronic Measurement", Billboard Radio Monitor, Feb. 03, 2006, By Ken Tucker) (via Obercom)