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Transistor kills the radio star?

A onda média em queda na GB

Na Grã-Bretanha as rádios de Onda Média não desapareceram, coexistindo com o FM. Os números da empresa responsável pelas medições na GB (a RAJAR) mostram contudo uma queda nos hábitos (“There has been little change to the structure of the AM market during 2004, but the fall in listening to commercial AM stations has continued. Total AM listening was less than 300m hours in 2004 for the first time and the AM stations’ share of commercial listening hours fell below 15% (Figure 2.11). Since 2000 total AM listening hours have fallen by almost a third (32%)” (pág. 48 do “The Communications Market 2005” da Ofcom).
As rádios de Onda Média, que de acordo com o mesmo relatório, valiam, em 2004, 14 por cento do share de audiência (contra os 78% do FM) são sobretudo de desporto (“talksport”), mas também as há de música.

3 comentarios

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