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"Online music services are drawing an increasing number of U.S. consumers from traditional radio stations, threatening to decrease the latter's advertising revenues, a market research firm said Tuesday.
The largest number of defections from music radio has been among young adults between the ages of 18 to 24, which are a favorite among advertisers, TechnoMetrica said. However, a survey of more than a 1,000 U.S. consumers has found that people of all ages and economic groups are migrating to the web for music, either to buy individual songs or sign up for subscription services.
(...) Currently, about 1 in 7 adults, representing 15 million households, say they listen to music from the web, rather than on the radio, the research firm found. Among young adults, that number jumps to nearly 1 in 3, or about 9 million people."
O texto aqui. (via Future of radio)
The largest number of defections from music radio has been among young adults between the ages of 18 to 24, which are a favorite among advertisers, TechnoMetrica said. However, a survey of more than a 1,000 U.S. consumers has found that people of all ages and economic groups are migrating to the web for music, either to buy individual songs or sign up for subscription services.
(...) Currently, about 1 in 7 adults, representing 15 million households, say they listen to music from the web, rather than on the radio, the research firm found. Among young adults, that number jumps to nearly 1 in 3, or about 9 million people."
O texto aqui. (via Future of radio)
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Cosme -