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Se muestran los artículos pertenecientes al tema 5.8 Programar como um iPod. 03/03/2007«É como um iPod, só que as baterias nunca se esgotam»«Radio industry consultants, explicitly pandering to the millions of people perpetually zoned into the permanent shuffle of their own music collections, have tried to answer this challenge with the first major new broadcast format in years. It is dubbed "Jack'. The name comes from the buddy-buddy moniker assigned to the ocasional voice-over interspersed between tunes - though some staions call their voices Bob or Hank or Dave or Max. Instead of ticking to a playlist of a couple of dozen carefully chosen songs, a Jack station draws on a selection of hundreds, spanning several decades and multiple genres. The unofficial motto of Jack is «If you can't beat 'em, join 'em. "The almost anything - goes eclecticism of the format, sometimes called adult hits, seems to appeal to listeners accustomed to scanning through thousands of MP3s at a time", explains a New York Times reporter. WCBS, the New York City station that adopted the format, puts it more blatantly in one of its promos: "It's like an iPod, only the batteries never run out". But why accept someone else's version of your iPod when you have the real thing?» (Levy, 2006: 248) 03/03/2007 10:11 Autor: osegundochoque. Enlace permanente. Tema: 5.8 Programar como um iPod No hay comentarios. Comentar. 23/08/2006O formato «Jack» imita o iPod?«Mp3 files, iPods, Satellite Radio, SmartPhones, PDAs, and other technology is forcing commercial Radio to take a long, hard look at what it has become and how it can stay relevant. If a station pops up in your city named “JACK” or “DOUG” or any other number of names don’t be surprised. This past October 7, 2004, the former KFME-FM (105.1) in Kansas City became JACK-FM. Their slogan? “Playing What We Want”. The Susquehanna owned radio station has taken a cue from the changing challenges of what listeners really want: a library of music that offers real variety and an irreverant but fun attitude. That’s what you get from JACK. (...) The JACK stations are using the iPod “shuffle” metaphor. In other words: don’t expect the same 150 songs over and over again (...)» (fonte: Corey Deitz, (”Maybe Commercial Radio Didn’t Know JACK All These Years“, 20/7/05) «ll it "whatever" radio, because the programming philosophy is to play hits from the 1970s, '80s and "whatever we feel like." It's part of the latest wave to hit broadcasting in the era of the iPod. (...) "Take that and contrast it with the amazing success of the iPod. A lot of folks, myself included, have a diverse selection of music on the iPod and put it on shuffle." Put that format on radio and you have a new phenomenon. (...) The variety format is seen, in part, as a way to appeal to listeners used to loading their own iPods with music from different genres or to keep the loyalties of those thinking about switching to satellite. More than that, it's a mea culpa to music lovers who started tuning out as their favorite stations shrank their playlists in the 1990s, playing the same old songs hour after hour. The stations tell listeners "we play what we want" or "we play anything." But they're really carefully crafted to keep advertisers happy, observers say. Song choices target a lucrative but musically hard-to-define demographic, 25- to 54-year-olds who want to hear new music but not rap and bubblegum pop and who declare themselves too young to listen to the oldies (...)» («Random format comes to radio Stations try varied approach to please iPod generation«, San Francisco Chronicle, 31/05/05) «A empresa Paragon Medias Strategies estudou o impacto do formato JACK nos ouvintes de seis mercados norte-americanos (Denver, Dallas ou Kansas City, entre outros três). Mais aqui 23/08/2006 15:33 Autor: osegundochoque. Enlace permanente. Tema: 5.8 Programar como um iPod No hay comentarios. Comentar. 30/06/2006O tal formato que é uma espécie de iPod...«“Nearly three years after the debut of Adult Hits, most radio stations that have adopted radio’s newest format are still showing audience gains over what their previous programming delivered.” That’s the word from Arbitron and Edison Media Research. “At least of half of Adult Hits stations have also defied the conventional wisdom that the audience for any oldies-based format has nowhere to go but down after any initial peak in audience.” The study is called “Adult Hits 2006: Keeping Track Of Jack, Bob and Pals” and looked at 38 stations that have been with the format for at least three quarterly Arbitron ratings reports, including one that switched to the format in late 2003. “In terms of station performance since embracing the Adult Hits format, 15 were up among 25-54 year olds in the winter ’06 ratings, 22 were down and one was flat,” Arbitron stated. “Of the 38 stations examined, 36 were measured against their previous format (two were launched on brand new frequencies). Of those 36, 28 had higher ratings among 25-54s in winter ’06 than in that station’s last book before changing format.” Of the 38 stations examined, at least half have rebounded from at least one decline in audience during a quarterly survey period, a number “that is only likely to increase as stations stay with the format during additional Arbitron surveys.” More than 80 percent of listeners to Adult Hits stations are adults, age 25–54. Only three stations – Bonneville's KPKX (the Peak) Phoenix and WARH (the Arch) St. Louis and Citadel’s KBBD (Bob FM) Spokane, Wash. – were ranked number one in average quarter hour ratings for adults, age 25-54, during the Winter 2006. An Edison exeuctive said in the announcement, “This study suggests that well-programmed, well-executed Adult Hits stations can be durable.”» 30/06/2006 16:34 Autor: osegundochoque. Enlace permanente. Tema: 5.8 Programar como um iPod No hay comentarios. Comentar. |
Transistor kills the radio star?Um blogue de suporte a uma investigação sobre a rádio do futuro - ou o que quer que ela se venha a chamar...
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