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Se muestran los artículos pertenecientes al tema 5.4 Internet. 28/02/2008A internet já é um hábito diário nos EUA«Internet usage is becoming a daily habit. US Internet users spent 15.3 hours a week online last year. eMarketer projects that this year there will be 193.9 million US Internet users, two-thirds of the population. By 2012, 217 million Americans will be online, about 71% of the population. Those are huge numbers. But by breaking the US Internet population down and focusing on demographics—size, gender, age, race and ethnicity, income and education—this report will help marketers make better targeting decisions. |
| Nominees | Agency/Credited Organization |
|---|---|
| BBC Radio 1 http://www.bbc.co.uk/radio1 | BBC |
| CBC Radio 3 http://radio3.cbc.ca/ | CBC |
| iCat fm http://www.icatfm.com | CCRTV Interactiva |
| NPR.org http://www.npr.org/ | NPR |
| Virgin Radio http://www.virginradio.co.uk/?pid... | Virgin Radio |
«The results show that listening to news online improves both recall and comprehension of events. Participants were able to retrieve more details and understand developments of actions when they had more control over the pace of information. (...) This physical attachment could translate into more cognitive activity, especially if a user can control the pace of information flow. In return, traditional radio listening is less engaging. This might explain why respondents in the condition of regular radio listening had a poor cognitive performance in the experiment. Nonlinear listening to news had an important role in elaboration on news content» (MESBAH, Hesham M. The Impact of Linear Versus Nonlinear Listening to Radio News on Recall and Comprehension, Journal of Radio Studies 13(2), 2006, 196-197)
«(...) The days when radio station sites could simply function as blinking billboards, showcasing station events and DJ bios are long gone. Today, sites need to be interactive, focus on the music that listeners love, provide video, and cater to the needs of listeners [Fred Jacobs dá o exemplo de uma rádio dos EUA, a 107.7 The Bone, que tem uma página chamada «Ask th PD», ou seja, perguntem ao director de programas; este responde on line às perguntas dos ouvintes].»
fonte: Fred Jacobs, «MyCandidate», 30/03/07, Jacobs Media
É público que BBC, NPR e outras rádios de serviço público são as menos receosas relativamente ao podcasting e às novas mudanças que a rádio está a sofrer.
De acordo com a edição de 2007 do State of the News Media, a rádio do Washington Post, WTOP, estará ainda mais à frente:
«Web radio may be the biggest threat to radio since the advent of TV», diz-se neste artigo do Globe and Mail. «Without facing regulatory restrictions or a need to fight for space on a fixed radio dial, the Internet may just be the biggest threat to the radio industry since the advent of television -- and the established players, faced with a challenge to their business model, have stood up and taken notice. Just as telling as Mr. Woost's popularity at the conference is the fact that Internet radio has new enemies -- in particular the U.S. recording industry, which this month proposed aggressive royalties many feel could be the death knell for the industry. For now, there's no question Web radio is taking off. With the proliferation of WiFi as a catalyst, companies have been quietly pumping millions of dollars into developing new technologies. Some of the industry's key players are upstarts, such as last.fm and Oakland-based Pandora. The bigger sites are better-known Web portals, with Yahoo Launchcast and AOL Music topping the global list. Even they started small, but Yahoo Launchcast now draws enough listeners to equal the largest FM stations combined in a major U.S. city like New York.(...)»
fonte: «Everyone's on the same wavelength now», GRANT ROBERTSON, 10/03/07, Globe and Mail Update
«Twenty years later, the Internet became the communications trend du jour, and even wilder predictions were made about its future. We know now that every optimistic prognostication made during the early nineties about the Internet, no matter how outlandish, underestimated what actually happened. No one back then dared to claim that within a decade a billion people would be connected, that many times more e-mails than letter would be sent, that the biggest stores in the world would have no walls (...)» (Levy, 2006: 121)
Mark Ramsey chama a atenção para o site RadioTime «that aggregates content from your station's stream and tons of others.Then, they showcase that content in a form that will be more attractive to a broad base of potential listeners. For example, as I write this I can choose from 237 stations if I want to tune in Bill O'Reilly's "Radio Factor." What? The show's not in right now in your town? Chances are it's on somewhere, and RadioTime can help you find it.»
É mais importante ter os conteúdos ou gerir os conteúdos?
«Do you ever find yourself humming a song whose title, to your frustration, you don't know or can't remember? New search Web site Midomi is designed to actually identify that song for you in as little as 10 seconds. Launching in beta mode on Friday, Midomi allows people to search for a song by singing, humming or whistling a bit of the tune. The site then offers search results that include commercially recorded tracks or versions of the song recorded by others who have used the site. The technology also lets people listen to the exact section of each of the results that matched their voice sample. People also can type in a song title or artist to get results. The system recognizes misspelled words. Melodis, the company behind the site, has licensed 2 million digital tracks that can be purchased and has accumulated about 12,000 more from users. Users, who range from aspiring American Idol contestants to professionals, can create profiles and rate one other's performances on the ad-supported site. »
fonte: «This Web site can name that tune», Elinor Mills, CNET News.com, January 26, 2007, 6:00 AM PT
diz o presidente da Bridge Ratings:
«"Traditional radio should heed this development," Bridge wrote of the latter prediction. "Just because radio has specialized in audio content for 100 years, doesn't mean it can't and shouldn't develop video to complement their brands. And with that will come a new stream of revenue. CPMs are much more lucrative with video on the net." Also, he believes, advertising in digital venues will become more contextual; small-screen devices will have limited appeal as a media platform; and marketers will make some mistakes as they move into new digital spaces.»
fonte: «Bridge: Radio Should Heed Digital Video Online», 4/01/07, RWOnline
«Traditional radio is carving out a bigger piece of the Internet radio pie. According to a J.P. Morgan report, terrestrial radio’s share of total unique visitors hit a new high in November, now at 33.1% compared to 66.9% for Internet operators. Overall, the number of unique visitors to Internet radio in the past 12 months is up 44%, according to a J.P. Morgan report, to 55 million. Since November 2005, the Internet audience has grown at a 3.1% monthly compounded rate. Growth in November was driven by sites run by both terrestrial and Internet radio operators, “though terrestrial had the slight edge,” the authors stated. “The terrestrial operators broke a string of two consecutive declines to grow their unique visitors about 5% sequentially, while the Internet operators rebounded after three straight months of declines to grow close to 2%.” The authors state that, “On a year-over-year basis, growth is much stronger, reflecting the terrestrial operators’ recent investments into their digital/online operations. Unique visitors to the terrestrial operators’ sites are up more than 110% year over year, while the Internet operators’ sites are up about 25% year over year.”»
fonte: «Terrestrial Radio’s Share of Internet Radio Listening Hits New High», RWonline, 21/12/06
«Adiós a las radios Am/Fm y al DAB móvil vía satelite. La radio Wi-Fi para internet es la verdadera revolución en el audio doméstico. No tiene rival en cuanto a contenidos, es fácil de usar, versátil, económica y suena de maravilla. La radio Wi-Fi para internet está destinada a ser el dispositivo imprescindible del 2007. Acoustic Energy ha lanzado la primera radio Wi-Fi que permite escuchar mas de 10.000 emisoras de radio online de todo el mundo. Puedes tener la radio en cualquier parte de la casa u oficina y utiliza tu conexión normal de internet via Wi-Fi. Es la primera en dar acceso, desde cualquier rincón del mundo, a más de 10.000 emisoras de radio on-line. La compatibilidad con los 3 formatos más comunes: mp3, Windows Media y Real Player, deja a la radio Wi-Fi de AE sin competencia! Sin tener que pagar cuotas ni subscripciones, sin problemas de recepción, sin ruidos de fondo ni fronteras.»
fonte: «Llega la Radio Wi-Fi»; Nodos.com, 21/12/06, Jesus Garcia
«RADIO DJs could become a thing of the past with new technology which can personalise stations for music fans across the globe, experts said today. The University of Edinburgh researchers are developing the world's first "personal DJ", which would offer music commentary on-line tailored to a listener's taste. Instead of a DJ providing a voice-over, millions of nuggets of music trivia would be stored on a database and played to the listener using voice-generating software. Those behind the project believe their work could become a commercial reality by the end of next year. And with one in four people in developed countries thought to be tuning in on-line at the moment, experts say the new system could prove a real money-spinner. (...) Nick Wright "More and more people are listening to music on the internet - whether this means new internet radio stations or traditional radio stations streamed on-line," he said. (...)"For instance, if you like Bon Jovi, we could tell you about other work band members have written or produced.- (...) Although the voice is synthesised, the speech sounds natural. Different accents can also be recorded. (...)»
fonte: «Technology could spell the end for radio DJs» Manchester evening news, 21/12/06
«Cambridge Consultants is preparing to blow wide open the rapidly emerging global internet radio market with a new platform technology designed to massively undercut its competitors. The Cambridge Science Park-based firm believes the low-power internet radio’s sub-$15 (£7.60) electronic bill of materials (eBOM) will rewrite the economics of the sector and create a global market opportunity.
Recent research from radio audience tracker, Bridge Ratings, shows that one in five people in the US – almost 60 million residents – are listening to internet radio at least once a week, a figure that increased 40 per cent in the last year alone.
Head of consumer products at Cambridge Consultants, Duncan Smith, said: “Combined with the existing infrastructure of Wi-Fi and broadband, we believe that the internet radio market is poised to explode as soon as the right product price/performance point is achieved. The Iona platform more than meets that target.”
The Iona Wi-Fi portable radio is based on just two silicon chips and will be launched at CES 2007 in the US at the beginning of January.
Cambridge Consultants believes it could lead to consumer products retailing for around £25 to £30 – under half of most of today’s internet-ready ‘kitchen radio’ type products.
The radio technology is designed to operate without a PC and to be as accessible and easy to use as current portable FM radios.)(...)»
fonte: «Internet radio power play launched», Business Weekly, By Lautaro Vargas, 13 December 2006,
«Over the past year or so, however, there has been talk about a new take on another technology -- Internet radio -- that has the potential to disrupt both the world of satellite radio and good old terrestrial radio. It's called WiFi radio, or wireless Internet radio, and some say its time could be coming soon, thanks to cheaper radio chips and the increasing penetration of public wireless networks.«A internet é a mídia que mais atrai usuários com até 54 anos no mundo. São gastas cerca de 16 horas por semana navegando na web. Os dados fazem parte de um estudo divulgado nesta semana pela União Internacional de Telecomunicações (ITU), o braço da ONU para telecom, chamado “igital.life. De acordo com a pesquisa, o tempo dedicado à navegação na web é oito vezes maior que o dedicado aos jornais, revistas e cinema, quase três vezes maior que o dedicado ao rádio e quatro horas maior que à televisão»
fonte: «Web atrai mais usuários que a TV, diz estudo», Info online, 5/12/06
«New York - Nov 28, 2006 - Clear Channel Radio’s Online unit has added news and video content from Reuters to its News on Demand service. News on Demand combines on-demand video and text feeds from Reuters with Clear Channel’s existing coverage of news. The service also allows Clear Channel radio stations to upload their own local news to their sites.»
fonte: «Clear Channel Online Teams With Reuters to Power News On Demand», radio Magazine, 27/11/06
Se, como diz Passman, «80% de todos os bilhetes [sobretudo para concertos] são agora vendidos através da Internet» (2006: 344), é óbvio que esse capital de notoriedade não pode ser desperdiçado. Os interessados estão lá. É lá que deve acontecer o marketing. E não, como acontecia, até agora, através da publicidade convencional em jornais, rádios e, nos casos mais relevantes, televisões.
PS - o mesmo autor chama a atenção para o facto de, no arranque da Net, muitas editoras terem registado os domínios na net para muitos dos seus grupos (que provavelmente ainda não tinham descoberto esta realidade). Isso teve como consequência que os sites oficiais são hoje propriedade das editoras, que os controlam, gerem e ainda cobram pelos conteúdos («After the predictable shouting, tugging, and gouging, most deals now provide that, during the term, the company will have an exclusive license to set up the artist's website, and the artist is allowed to set up an "unofficial" website. After the term, the rights go back to the artist, although companies keep the right to have an artist section on their website. Companies want to recoup the costs of creating and maintaining the artist's website», Passman, 2006: 135)
«Remember when CBS wanted little to do with Internet streaming? CBS Radio said it now broadcasts 100 stations online, or 70% of its stations. The most recent is WRKZ(FM) in Pittsburgh. “Extending its audio content to an online platform is an ongoing initiative that CBS Radio began with the launch of the streams of its all-news stations in March 2005,” it stated. “To date, CBS Radio has amassed close to 4 million registered users of the company's online properties.”»
fonte: «CBS Says 70% of Its Stations Are Now Streaming», 30/11/06 Rwonline
«phones, headsets, and speakers getting Bluetooth, it was inevitable that alarm clocks would get them too. iHome's iHC5 dual-alarm clock radio has wireless capability that lets you both stream music from your PC/phone and act as a speakerphone for your cell. The upside? You won't need both an alarm clock and speakers.
«UBC Media plans to launch a new service that allows radio listeners to instantly download songs to a computer or mobile phone, allowing for impulse driven media purchases. The company said that it would launch its Digital Music Downloading (DMD) service in London early in 2007. The service will be available throughout the UK in March. The DMD service will initially feature five streaming radio stations. Users can download songs in real time to both their home systems and specially-equipped mobile devices. The service uses prepaid credits and charges ₤1.25 per song. Apple's iTunes store charges 79p per download. The company said it has secured licensing deals with all four major record labels, as well as the PPL and MCPS licencing organisations. Currently, the only mobile device that is equipped to support the DMD service is Virgin Mobile's Lobster 700 TV. The company hopes that manufacturers will begin selling more devices that support the service next year. The music download service sends each song as an ecnrypted audio file alongside the radio broadcast over an internet connection. Because of the limited mobile bandwidth and associated costs, UBC at launch will offer only five radio stations. The company plans to grow out its station line-up through software that transmits downloads directly through a home internet connection rather than a cellular network. The DMD service was first demonstrated in November of 2005 at an event in London. In August, the company conducted a month-long trial of the service with Birmingham radio station Heart 100.7.»
fonte: «Downloadable radio service prepares for takeoff» Shaun Nichols in California, vnunet.com 27 Nov 2006
A internet oferece uma panóplia de oportunidades para os músicos se promoverem, encontrando os seus fãs muito mais facil e eficazmente do que através da rádio.
A existência de páginas que recriam/constroem uma realidade virtual é mais um contributo: o Second Life ou o Habbo Hotel são disso exemplos. O Habbo Hotel, «a 3D online world popular with teens which is being targeted by record companies desperate to find new ways to reach this crucial audience. Next month U2 will become the biggest band yet to insert themselves into this virtual world, with cartoon-like representations of Bono, The Edge, Adam Clayton and Larry Mullen Jr appearing within the game to host a pub quiz and promote their new album. In the UK, more than 800,000 users regularly meet in the sprawling virtual hotel to chat, play games, decorate their rooms and hang out in a variety of locations from pizza joints to swimming pools and nightclubs to burger bars. Globally, more than 66m Habbo characters have been created, there are communities in 29 countries across five continents, and it now has 7 million unique users a month. When they sign up, new users, typically aged between 11 and 18, create their own digitised versions of themselves and are then free to roam around and interact with others online at the same time.»
fonte: «Pop music moguls home in on the hotel with 66 million guests», Guardian Unlimited, 21/11/06
«A rádio online do portal MSN, da Microsoft, não é mais a mesma. É que nesta semana o serviço incorporou a tecnologia do Pandora, um popular serviço de música online onde os usuários podem ouvir músicas por gênero e similaridades, seguindo o ´projeto genoma da música´, como o serviço se descreve. O acordo, dizem analistas do setor, foi feito para barrar a perda de ouvintes do serviço da Microsoft, que teve uma queda de 9% no número de usuários mensais no último ano, segundo a empresa de pesquisas ComScore. Um levantamento da companhia indica que o Pandora tem cerca de 1,1 milhão de visitas mensais, enquanto o serviço do MSN tem 2,5 milhões de visitas. Ao entrar no endereço da rádio online da Microsoft, o usuário acessa uma interface customizada do Pandora, onde tem as mesmas funcionalidades do serviço original. Basta digitar o nome de uma música, músico ou banda para ouvir um trabalho do artista preferido e, em seguida, conhecer canções de outras bandas ou músicos similares. Dentro do site, há ainda um serviço de recomendação em que o usuário pode dizer se concorda ou não com a seleção proposta pelo serviço, auxiliando a filtrar as recomendações propostas pelo Pandora. »
fonte: «Rádio online da Microsoft incorpora tecnologia do Pandora», Estado de São paulo, 23 de novembro de 2006 - 09:48
«Escuchar cadenas de radio digitales a través de la televisión o del ordenador incrementa en gran medida las emisiones de gases de efecto invernadero, ya que estos aparatos tienen un consumo de electricidad mucho más elevado que un aparato de radio convencional, según un estudio publicado por el Gobierno británico, informa el diario The Guardian.
Los británicos que sintonizan estas emisoras con sus ordenadores y televisores digitales incrementan las emisiones de CO2 en 190.000 toneladas al año. Los daños medioambientales provocados por estas emisiones están valorados en 12,6 millones de euros. El incremento en la utilización de pequeños electrodomésticos, y la sustitución de los aparatos de televisión analógicos por digitales podría incrementar en un 60% el consumo eléctrico de los hogares británicos. Blair augura una gran crisis económica y humanitaria por el cambio climático»
fonte: «Sintonizar la radio con el ordenador dispara las emisiones de CO2»,Internacional, 15/11/2006 La Crónica Social • Laura Vallejo.
«1. Is the purpose of your website just to put online what is already on the air, or is it something else?
2. Are we investing the necessary resources and talent in the development of our website, or are we having an intern update stuff in his spare time?
3. Are we giving people what they go to our station for in all its shapes and sizes on the web? Or are we offering one stream and a bunch of photos of our personalities?
4. If the content described in this article can generate considerable traffic, can we convert that traffic to revenue? And if so, then why aren't we investing for traffic instead of seeing our websites as expensive necessities?
5. If we keep crowing about how "local" our radio station is, exactly how does our website express that or service that?»
fonte: Mark Ramsey, Hear2.0, A website is not an expense, it's an investment, 17/11/06
«No one thinks radio is going away. But neither is radio any longer just a box with one dial for on-off and volume and another dial for tuning. "Radio" today can come through a subscription satellite service, a multichannel HD unit, a cell phone, a computer and who knows where else. What has changed very little is content. People still want music, talk, news. So the radio companies that offer this content in the most popular places are the ones apt to have the longest, happiest, most lucrative lives. That's why Clear Channel New York has hired Zena Burns to the new position of online program director. On the corporate flow chart, that puts her on the level with program directors Jim Ryan of WLTW (106.7 FM), Bob Buchman of WAXQ (104.3 FM), Sharon Dastur of WHTZ (100.3 FM), Helen Little of WWPR (105.1 FM) and Rob Miller of WALK (97.5 FM) and WKTU (103.5 FM). "Her position indicates the importance this company places on what she'll be doing," says Tom Poleman, senior vice president of programming and marketing for Clear Channel New York. "She'll be on a par with all our other PDs."
«"Just having Zena here in this position will, I think, make our traditional program directors think a little more about the Web element," says Poleman. "Zena can help with ways to implement ideas in that area, and she'll also be developing ideas of her own." Right now, most radio fans still listen in the regular way. But as the Internet generation grows up, more are already turning to the Web for listening to and communicating with radio stations. That's why companies like Clear Channel are shifting their resources from traditional promotional areas like street vans toward Web sites and other new media that can make broader and often more interactive contact available all the time."One of the things that drew me to Clear Channel is that they're committed to online," says Burns. "This is going to be huge and they want to be ready." Since Burns will be working with all six Clear Channel stations, she will have content from the whole cluster available for Web packaging and delivery. That could mean merging some content - say, interviews or photos - for Web purposes. But she says each station's individuality will be maintained. "Each Clear Channel station has a very distinct listenership and brand identity," she says. "That will all be retained." The traditional radio listener, says Poleman, won't notice anything different. But after Burns' operation gets up and running - she starts Dec. 4 - he says online users will see dramatic changes. "The thing about Zena is that she's excellent at the art of blending content with new media applications," he says. "It's still all about content. This is just about presenting content in different ways." "To kids growing up today, the Internet is an appendage," says Burns. "They grew up with it like the last generation grew up with TV. Clear Channel is simply acknowledging that."
fonte: «Clear Channel weaves Web into its plans, New York Daily News , 15/11,06, DAVID HINCKLEY
Sucedem-se as aplicações que visam reforçar/facilitar a ligação entre a emissão on line e a consulta através do computador:
«If you are a user of the Firefox Browser and a radio fan, you may be missing out on some great radio freebies available which will enhance your browsing experience. Various third-party developers, hobbyists, and programmers have created a wealth of add-ons which put the world of streaming online radio as close as your mouse» (Corey Deitz, «Many Radio Add-Ons Available for Users of Firefox Browser», 12/11/06, Radio About)
«On demand listening to BBC Radio on the internet has reached record levels, with 12.5 million requests logged in September 2006, according to the BBC's latest monthly statistics. The Archers (BBC Radio 4) was the most popular on demand programme (listened to after broadcast) on the BBC Radio Player, with 682,304 listens over the month.»
fonte: «Monthly figures reveal record requests for BBC Radio online», BBC on line, 6/11/06
Citações a partir de um artigo do El País:
«Primero fue Orkut y las redes sociales, después Flickr y el intercambio social de fotos. Ahora triunfa la música social, con servicios como Last.fm, Pandora o iRate, que permiten hacerse una emisora de radio a la carta.»
«Cada oyente tiene una web propia en Last.fm, donde se publica esta información, de forma que es posible saber qué tema está escuchando en un determinado momento o ver estadísticas de los grupos que más le gustan. Esta lista de canciones preferidas constituye su emisora de radio personal, a la que puede conectarse cualquier oyente de Last.fm, para escuchar juntos lo mismo, o crear grupos.» El registro es gratis y existe una versión de pago (3 dólares mensuales), con contenidos extra y sin publicidad. Junto a las suscripciones, el negocio se entrevé en la cláusula de privacidad: "Nos reservamos el derecho de vender o licenciar los datos de la música escuchada para su uso comercial, aunque nunca vamos a vender información personal que pueda llevar a un usuario específico".
«Pandora es otro servicio que comparte protagonismo con Last.fm. Nació en 2005 y no es necesario instalar ningún programa: pueden escucharse las canciones en su web. La novedad de Pandora es que no recomienda la música a partir de grupos parecidos, como Last.fm, sino que usa parámetros más detallados, como el tipo de melodía, ritmo, instrumentos, letras, etc.»
«La diferencia de iRate con los otros servicios es que la música se descarga de las webs de los artistas. La música ofrecida es de grupos independientes que no quieren cobrar derechos de autor o usan una licencia libre. iRate no es un negocio, sino obra de voluntarios.»
LAST.FM: www.last.fm
PANDORA: www.pandora.com
IRATE: www.irateradio.com
JAMENDO: www.jamendo.com
MUSICSTRANDS: http://musicstrands.com
YAHOO!LAUNCHCAST: http://music.yahoo.com/launchcast
Pelo menos neste caso:
«(...) That's not a problem for KPLU-FM (88.5), says interim general manager Kerry Swanson. Last year, the station raised more than $200,000 from outside its signal area, from listeners as close as Spokane and from as far away as China and Japan who were "tuned in" on www.kplu.org or www.jazz24.org. In fact, Swanson says, revenue from beyond the region has been sizable enough that "we're recovering (the cost) -- and more." As the non-commercial jazz and National Public Radio station officially celebrates its 40th birthday this month, Swanson predicts the greatest growth in listenership audience -- and revenue from listener pledges -- will come from audiences delivered by those new technologies. (...) On reason for that growth, Swanson believes, is KPLU's status as a jazz station. Competitive life would be much tougher, he says, were KPLU a Top 40 station competing with several others in that format in every market including its own. Jazz, on the other hand, provides an audience with an intense interest in the music but not many places on the dial to hear it (smooth jazz, a format played by such commercial stations as KWJZ-FM locally is an entirely different entity, he adds). With the advent of streaming a decade ago, KPLU made itself one of the top Internet-radio destinations. Now the station is looking at how to take advantage of new technologies that can deliver wireless Internet service -- and stations like it -- to laptop computers, handheld devices, cell phones, even the dashboards of cars. »
fonte: «On Radio: New technologies deliver listeners and revenue to KPLU», Seattle post intelligencer, November 9, 2006, By BILL VIRGIN
(estamos naquilo que os especialistas designam por web 2.0, a rede da socialização)
Com aparelhos como o RadioShark os meus programas favoritos passam à hora que eu quiser - o receptor, que se liga ao computador, grava como se fosse um video (como o TiVo norte-americano )e faz um ficheiro que eu posso ouvir quando quiser.
Quando toda a rádio estiver em podcasting isto não será necessário. Mas e se não estiver...
(as comunidades de ouvintes funcionam como os novos gate keepers informativos substituindo os realizadores da rádio. Com mais especialização, mais capacidade informativa e mais gente envolvida, pode conhecer-se mais e melhores músicas – do que aquelas que a rádio nos apresenta)
A comunidade de ouvintes do Last FM
«Trata-se do Last.FM, um site que proporciona aos utilizadores criarem a sua rádio on-line. Não uma rádio como normalmente a conhecemos. Aqui, será capaz de ter o seu espaço com as suas músicas predilectas, mostrando o que escutou a, sempre que quiser, iniciar pesquisas por informações de artistas, álbuns e músicas dentro do próprio site. Mas para dar início à verdadeira revolução, necessita de instalar no computador o reprodutor e um ‘plugin’, o Audioscrobber. Com eles poderá criar então a sua estação de rádio e procurar utilizadores que, por norma, ouvem o mesmo género de música. Ao participar nesta autêntica comunidade, o utilizador poderá escutar músicas gratuitamente, por género e com grande qualidade; criar o seu estilo musical; votar nas suas músicas favoritas; discutir sobre música em fóruns; entre outras coisas. Enfim, transforme os seus gostos numa estação de rádio para que outros saibam o que você ouve».
(Mundo Internet, «Como criar facilmente uma estação de rádio», Maio/Junho 2006, nº 15, pág. 12)
Desenvolvimentos deste caso.
«It looks like its back to the "Future of Rock and Roll" again for Cincinnati's popular alternative webcaster WOXY.
A post on the WOXY message boards last week from LaLa founder and Internet entrepreneur Bill Nguyen expressed interest in reviving the recently-defunct WOXY, ostensibly as a complement to LaLa's existing CD trading business.
A "town hall" meeting last night confirmed rumors as Nguyen met with former WOXY staff and various WOXY supporters to discuss their vision for bringing WOXY back (...) fonte: RAIN, http://www.kurthanson.com/archive/news/092606/index.asp
«Clear Channel Radio has announced the launch of a national roll out of mobile radio programming. New York’s Z100 will stream live radio and new features directly to cell phones across the country. The mobile service is provided by Cingular Wireless and DKNY Jeans is the first sponsor of Z100 Mobile. Subscribers of Z100 Mobile can interact directly from their phones to listen to streamed and on-demand content including podcasts of celebrity interviews and other segments. They can also find the title and artist of the last 10 songs played on-air, make a request directly to Z100 and receive a text message alert 15 minutes before the song is played, get free station wallpapers for their phone, rate listener-submitted photos and obtain real-time reports on local traffic.
“With Z100 reaching 2.5 million listeners each week, and 50 million consumers subscribing to Cingular Wireless, we are creating one of the largest audiences for any radio or mobile phone application in the US, thereby monumentally expanding Clear Channel Radio’s mobile content portfolio,” said Jeff Littlejohn, executive vice president of Distribution Development for Clear Channel Radio. “By connecting listeners to their favorite radio stations via cell phone, and adding interactive features, Clear Channel Radio has found an additional platform to deliver on-demand entertainment to, and drive listening among its active, on-the-go audiences across the country.” Clear Channel Radio expects to launch similar programs on up to 100 more of its radio stations within the next year.»
fonte: «Clear Channel Radio Launches National Mobile Content Program», Radio Ink, 7/09/06
Era uma das mais conhecidas e elogiadas experiencias de rádio na net, sobretudo pelo que significou: era uma rádio hertziana que passou ao on line (já tratada aqui)
Acaba de anunciar que vai fechar:
«The Future of Rock and Roll" will end in two weeks. Managers of WOXY.com, the Internet-only radio station launched 26 months ago, will cease operation Sept. 15. (...) Bryan Jay Miller, 32, general manager, said the Internet station could not overcome distribution limitations and the lack of advertising revenues to maintain the four-employee operation. "Internet radio is very cool, but you're still tethered to a computer for the most part. iPods, AM/FM radio and satellite radio are very portable," says Miller, who started at WOXY-FM in 1993."That impacted our advertising growth," he says. (...)
fonte: «WOXY.com to pull plug», Cincinnati Enquirer, September 1, 2006, JOHN KIESEWETTER
RAIN: «Exclusive to RAIN, Bryan Jay Miller adds: "Our problem has never been producing engaging, unique radio. We've been doing that for 26 years. The problem, almost from the very beginning, has been in making the Internet radio distribution and advertising model work for us as a standalone operation.
"On the upside, I'm very confident in the ability for WOXY.com's programming to really work with a more widely accessible and potentially different distribution medium or as part of a larger media play that can leverage what we're doing. There is a need for what we do, and our rabid community and listeners can attest to that. The bottom line is that we'd love to find a new home for what we do and a buyer or a business partner that can make that happen. No one wants to see this disappear." (1/9/06)
«NPR will create a major digital music service to extend the significant role that public radio stations, networks and producers currently hold in music discovery and create a unified place to showcase all genres on present and future media platforms.
This project is tentatively scheduled to roll out in the first half of 2007. It will address growing audience interest in on-demand and non-traditional settings to find music content, and to maximize the enormous music assets of local and national public radio.
"From the start, music in all forms has been a cornerstone of public radio. NPR, public radio producers and our station colleagues are recognized as important music presenters and curators for the public, wherever they are," said Ken Stern, Executive Vice President, NPR. "While this role began with traditional program broadcasts, we have pioneered innovations - independently and collaboratively - including a modular music production and acquisition program service, NPR Music online, live streaming concerts, podcasts and, most recently, digital radio multicast channels. The digital music discovery arena is a new and barely-explored one, and a logical place for NPR and the public radio system to take a leadership role."»
fonte: NPR, 30/8/06, NPR DEVELOPING DIGITAL MUSIC SERVICE
excerto da carta:
«Broadcasters are concerned with the future and viability of Internet streaming of free over-the-air radio broadcasts. Internet streaming offers listeners an innovative and convenient way of accessing radio broadcasts, and it will be a significant source of entertainment, news, and information for our listeners as we move into the digital age. We are committed to securing the future of this new and growing platform for the distribution of free, locally oriented radio.»
fonte: Radio Ink, «Rehr Writes Senators Regarding Internet Streaming Of Terrestrial Radio», 25/7/06
Agora com a Coca Cola...
«Coca-Cola and Clear Channel Radio have recently announced a partnership that will focus on branded venues and streaming concerts. The action begins in Dallas, where two venues - the Tab Energy Lounge and Full Throttle Garage – have opened their doors. Each location, which accommodates a small crowd, takes its name from a high-energy drink from Coca-Cola. Dallas area Clear Channel Radio stations will offer giveaways to various mini-concerts, and the action will also be streamed on station websites. Similar rollouts are expected in other cities across the United States»
fonte: Digital music News. Coca-Cola, Clear Channel Radio Partner on Streaming Concerts, 25/7/06