Se muestran los artículos pertenecientes al tema 3.3 Podcasting.
«Podcasting is about as long tail as it gets. Although there are a few highly-rated podcasts with more than 100,000 listeners/viewers, most podcasts have far smaller audiences, highly-focused on niche interests.
«despite the prevalence of MP3 players, only 13% of people over the age of 12 —some 32 million — say they have ever listened to podcasts, that is, downloaded audio or video other than songs from the Internet for later consumption.
That may have more to do with the process than the content. The two-step process required to hear podcasts — accessing and downloading — may be the reason the digital platform has not caught on. According to Bridge Ratings, the main reasons people skip podcasts are because they just are not interested (46%) or they think it is “too complicated” (39%).(25. Bridge Ratings Group, “Digital Media Growth Projections – Updated 4/25/07.”Not surprisingly, younger audiences showed more interest in the technology. More than half (52%) of those who have ever listened to an audio podcast are under the age of 35. (Arbitron, “The Infinite Dial 2007: Radio’s Digital Platforms,” April 19, 2007.)
«Segundo Medeiros (2005: 03) uma rádio via Internet utiliza a tecnologia streaming, o que não é o caso do formato Podcasting. Afirma também que podcast não é rádio na internet (...) Então podemos perceber que existem dois fatores que descaracterizam o podcast como rádio. O primeiro é a forma de transmissão, e o segundo, a estrutura da programação como vimos acima de acordo com Bufarah e Cicilia Peruzzo.» fonte: Rádio na Internet: Um espaço de Experimentação, Educação e Comunicação, Paula Marques de Carvalho, 2007 ( ?)
«as características de um podcasting são opostas às de um modelo de transmissão radiofônica tradicional. A começar pela forma de transmissão que, no rádio, é em fluxo, e no podcasting é por demanda. Depois o modo de produção que, no podcasting é descentralizado e, no rádio é centralizado e institucionalizado. E ainda, os modelos de podcast, que, como vimos, podem ser, no máximo, uma metáfora, uma referência aos programas de rádio. Ao contrário do rádio, o podcasting não é difundido em broadcasting. Portanto, estando em lados conceituais tão opostos e antípodas, não há como extinguir o modelo de transmissão radiofônico convencional ou o modelo “como nós conhecemos”! Ou seja, já que são modelos antípodas, a existência de um não acarreta no desaparecimento do outro. Afinal, se o podcasting não é rádio, então o que seria o podcasting?(...) Uma nova mídia, uma verdadeira multimídia, dentro da Internet. É o que acreditamos.» fonte: «Podcasting: Um Antípoda Radiofônico» 2006 Macello Santos de Medeiros
O podcast, mesmo feito pela rádio, não é rádio. É outra coisa. A tentação é compararmos, estabelecermos as diferenças e, no fim, dizermos que o futuro da rádio é o podcast.
MAs são coisas diferentes, como se pode ver aqui.
« This is my favorite – and I’m thinking of getting into it with partners – develop the podcasting business. Podcasting is the new radio. It allows a generation that wants control of its content to start, stop, advance and enjoy content on demand – a prerequisite. No, I’d start 100 podcasts in a single genre that I could monetize (example: podcasts that appeal to 18-34 year old males, etc). Again, the consumers would not necessarily know I also own radio stations because starting now, I’m in the content business not the tower and transmitter business. The marketing of these podcasts to the next generation will also take some innovative thinking. Perhaps we can get into that in the future.»
«The NPR Podcast Directory, which features hundreds of free podcasts produced by NPR, NPR Member stations and other public radio producers, has now reached the 617-title count with the addition of the new NPR News "In Character" series, seven podcasts from public radio station WYEP/Pittsburgh, and nine more from other station contributors. Furthermore, since launching in August 2005 with 33 titles, NPR reports that its podcasts have generated more than 200 million downloads, and they currently average 12 million downloads per month. In the fourth quarter of 2007, there were 36.5 million downloads of NPR Podcasts, which marks an increase of 19 percent over the previous quarter.»
fonte: FMQB, 11/02/08, NPR Bolsters Podcasts, Tops 200 Million Downloads
«Many people predict that podcasting ultimately will replace radio. For instance, if you are traveling on subway, you usually cannot listen to the radio. Even if you can, the number of radio stations is rather limited. In the best case, you might be able to learn about world events, but not about, say, the features of new RSS readers.
Now imagine getting up in the morning and taking your mp3 player (or connecting it to your automobile audio player) and while on your way to the office being able to listen to the news published on your favorite website, just like you used to listen to the radio. The news segments were downloaded and synchronized with the player automatically when plugged into your computer overnight. Fantastic? No. Reality! This is the possibility that podcasting provides.
So, as you can see, podcasting combines the best of the two widespread methods of distributing information: Internet and radio. You can subscribe to the pieces (podcasts) that you are interested in and listen to them when and where you want.
Isn’t that the future of radio?»
fonte: «Podcasting – technology that can kill radio?», TechWhack, 18/07/07
O novo programa de Danny Baker, uma das figuras da rádio britânica, não passa na rádio. Ou melhor, passa. Mas não na rádio convencional. A trabalhar na BBC London FM, Baker encontrou no podcasting a solução para chegar a ouvintes de todo o mundo. Por isso, diariamente, grava All Day Breakfast Show, o programa de rádio que não passa na rádio.
«According to research from The Diffusion Group, 11 percent of adult broadband users, or approximately 12 million U.S. consumers, listen to podcasts at least once per month. TDG’s report on new media predicts that by 2012 that number will grow to 24 percent of broadband users or 38.5 million people. It says that while podcasting continues to expand, two factors are keeping a lid on usage: podcasting is perceived as too complex for average consumers to use; and so they remain unaware of the quantity and quality of content available for consumption. Dale Gilliam III, director of primary research and author of the report, says this lack of understanding is due to the many ways in which pundits and marketers have used the term “podcast.”
Other findings: * Among those who listen to podcasts at least once a month, 68 percent use a portable device while 49 percent listen on a PC; * On average, users listen to 5.4 podcasts per month on a portable device and 4.7 on a PC; * On average, those who subscribe to podcast services are signed up for 4.1 different feeds; and 70 percent of users rely on iTunes to access podcasts.»
fonte: «TDG: Podcasting Audience Growing, Medium Poorly Defined by Marketers », RWOnline, 15/06/07
The profitability of podcasting heading into 2007 also remains more a matter of potential than reality. In July 2006, Nielsen Analytics released a report called “The Economics of Podcasting,” which reported that 6% of U.S. adults (9 million Web users) had downloaded podcasts in the past 30 days. Almost 4 in 10, or 38%, of those downloaders said they listened to traditional radio less because of podcasting. The most successful podcasts were garnering as many as two million downloads a month. Those numbers make podcasts an attractive outlet to advertisers. With the medium still in its infancy, a few podcasts are already starting to generate income. National Public Radio has been actively attracting sponsors on its podcasts. Will it work? That is less clear. According to the Nielsen survey, 60% of survey respondents said that they “always” fast - forward past commercials»
«(...) It is not quite true, therefore, that podcasting is to audio as blogging is to text. Podcasting is about “time-shifting” (listening offline to something at a time of one's own choosing, as opposed to a broadcaster's), whereas reading blogs requires a live internet connection and a screen. More subtly, podcasts are different from blogs and wikis in that they cannot link directly to other podcasts. This makes podcasting a less social, and probably less revolutionary, medium. Nonetheless, its rise has been nothing short of astonishing. Mr Curry's own podcast, The Daily Source Code, has several million listeners. Apple's iTunes, the software application and online music store that makes iPods work, currently lists 20,000 free podcasts and is adding them at a fast clip, all before podcasting's second birthday. (...) Does podcasting therefore spell the end of radio? “I don't really buy into that per se; what we're really seeing is a big mash-up of stuff,” says Mr Curry, the podfather. Podcasting, terrestrial radio and another newcomer, paid-for (ie, mostly advertising-free) satellite radio, are all carving out their niches in people's crowded media lives. The limiting factor of podcasting, says Mr Curry, is that it is “inherently asynchronous” (ie, not live). “If they find Osama bin Laden, don't go running to your iPod,” he adds. Breaking news, call-in shows (an old-fashioned form of participatory media) and other live programming will still work on terrestrial radio. This might lull radio bosses into a false sense of security, however. “I'm not sure that the average consumer is going to want to hear, you know, Joe podcasting out of his garage,” says Mark Mays, the chief executive of Clear Channel Communications, America's largest radio broadcaster with 1,200 commercial stations. Mr Mays claims that when people buy an iPod they will reduce their radio listening for a few months, but then increase it again to educate themselves about new music. “And where else to go for music than their local radio station?” asks Mr Mays. (...) The effects on radio, while not lethal, will therefore be large. Radio broadcasters understand that they need to make commercial radio less disagreeable to listen to, which above all means shorter advertising interruptions. This is why Clear Channel has introduced a campaign called “less is more”, in which it sells fewer minutes to advertisers in the hope that this will drive up ratings and prices. Historically, radio has been good at adapting. When Franklin Roosevelt gave his “fireside chats”, radios were in the living room and families gathered round them during prime time. Then television came along, and radios migrated to the car for use during rush hours. Podcasting may herald yet another migration, to a place and context yet to be determined.»
fonte: «Heard on the street»,Apr 20th 2006, From The Economist print edition
Um caso a estudar: ascensão e queda, depois dos podcasts pagos...
«Ricky Gervais is to stop making his comedy podcasts, saying he wants to "knock it on the head for a while before everyone hates us". The Ricky Gervais Show podcasts, which also featured The Office co-writer Stephen Merchant and producer Karl Pilkington, were downloaded nearly eight million times. The first 12 shows were available free but fans had to pay for the second 12. "It's getting ridiculous and someone has to make it stop," Gervais said. "I was trying something out. I wanted to see if I could cut out the middle man and make podcasting a commercial concern. Karl never has to work again and I believe that maybe he won't," he added. (...)»
fonte: «Gervais puts a stop to podcasts», BBC news online, 22/9/06
«will folks listen to the podcast AND the station or the podcast INSTEAD OF the station?»
Mark Ramsey dá a resposta:
«Good question. And the answer is... It depends.
If the podcast is FREE and your show is LONG (e.g., a few hours long) and DAILY (or so)...
If you podcast highlights or bits or interviews of your show as online bonuses or delay the podcast for a reasonable time, I believe this will ADD to your on-air audience, i.e., "I can listen to the podcast, but to hear the REST of the content I need to listen to the station." If you podcast your entire show online on the same day it runs live, I believe you will SUBTRACT from your audience, i.e., "I can listen to the podcast, I don't need to listen to the station." And for those who don't already listen to the station, they may be reluctant to sample such a large slice of your show's pie. Tidbits, that's what they need.
If the podcast is FREE and your content is SHORT, ALWAYS REPEATING and UPDATING (e.g., newscasts)...
If you podcast the entire newscast you have the ability to sell other elements of your station. Meanwhile the news always changes and is stale as soon as the mp3 player leaves its computer. Thus you will ADD to your on-air audience.
If the podcast is FREE and your show is SHORT (e.g., a public radio show) and WEEKLY (or so)...
If you podcast the whole show you will certainly substitute the online audience for an iPod one. That's because finding one half-hour or one hour during an entire broadcast week is infinitely harder than synching your iPod to your computer on a daily basis. The more your station is about programs than about audiences, the worse off you are in podcasting those programs in their entirety in near-real time (assuming your goal is to increase listenership to the station). In the Public Radio world, for example, many of the weekly programs are podcast in their entirety. As much as I appreciate this, it absolutely reduces the listening for many would-be listeners.
Yet what is not podcast (so far as I know) is a daily sampling of Morning Edition or ATC or Fresh Air - just a sample, not the whole show. And this type of podcasting would absolutely send more listeners to their radio stations because of what's NOT on the podcast and what IS on the radio on a regular, daily basis.
This is what we mean by the term "tease." But tease with substance.
There are lots of other cases and scenarios. But they have to do with combinations of TIME, CURRENCY, BREVITY, PROGRAM POPULARITY, COST, and SCHEDULING.»
A propósito deste texto do Radio Inside («Does podcasting cut into radio time? A new report finds the answer is yes. 38% of active podcast downloaders say they’re listening to radio less often (according to a report by Nielsen). The survey of 1,700 people also finds that more than 6% of adults — or about nine million web users — have downloaded a podcast in the past 30 days. The average time spent listening to podcasts is 44 minutes. Many stations have begun offering ad-supported podcasts but the challenge is to get folks to listen to the ads. 60% of those in the Nielsen study say they always fast forward past commercials. Women (67%) are more likely to skip ads. The other gender factor — 75% of those who described themselves as regular podcast downloaders were male.), Mark Ramsey afirma:
«Podcast listeners skip past commercials? Duh. Ever heard of TiVo? Of course they skip past commercials. But why would you have commercials on a podcast when you could have the entire podcast sponsored by a client and thus elminate the need for annoying commercials? Or use "sponsored by" messages the way public radio does. You only skip what drags on, what's annoying enough and long enough to skip. You don't skip what flashes by. Fast spots or sponsorship messages are far more trouble to skip than they are to listen through. It's HOW advertisers use podcasts - not whether thair traditional ads will be listened to - that is key. And that doesn't even begin to touch on the relevance of those ads to the listeners of the podcast. Indeed, the problem with advertising in general is a preference for tonnage over relevance - but that's another post for another time.»
«6,6 por cento dos americanos decarregaram recentemente um podcast e 4,4 por cento um videocast, revelam os mais recentes números da Nielsen»
«(...) according to research released on Wednesday by Nielsen//NetRatings, which found that just 6.6 percent of the U.S. adult online population--or less than 10 million users--have recently downloaded an audio podcast (within 30 days of the survey). Even fewer folks have actively pursued the newest of the new medium--just 4 percent of adults, 5.6 million users, have recently downloaded a video podcast. According to Nielsen//NetRatings, at the moment, those figures place podcasting among the more niche Web activities, such as blogging, and a long way from more popular activities like online shopping or bill paying.
fonte: «Nielsen: Podcasting Remains a Niche Activity», Mike Shields, JULY 12, 2006 -
«Does podcasting therefore spell the end of radio? “I don't really buy into that per se; what we're really seeing is a big mash-up of stuff,” says Mr Curry, the podfather. Podcasting, terrestrial radio and another newcomer, paid-for (ie, mostly advertising-free) satellite radio, are all carving out their niches in people's crowded media lives. The limiting factor of podcasting, says Mr Curry, is that it is “inherently asynchronous” (ie, not live). “If they find Osama bin Laden, don't go running to your iPod,” he adds. Breaking news, call-in shows (an old-fashioned form of participatory media) and other live programming will still work on terrestrial radio».
fonte: «Heard on the street», Economist, Apr 20th 2006, http://economist.com/surveys/displaystory.cfm?story_id=6794210
Reproduzo quase na íntegra um artigo que clarifica algumas coisas:
«When National Public Radio (NPR) started offering a free podcast of its popular quiz show "Wait Wait... Don’t Tell Me!" it did so with lttle fanfare. That didn’t stop hundreds - and perhaps thousands - of people from downloading the satirical look at the week’s news on a Sunday afternoon back in February. By Monday morning, the show had joined Apple Computer’s list of the day’s five most popular podcasts.
It was good news for NPR, which has become a major player in the podcast world. Not so for the 350 NPR member stations that broadcast "Wait Wait." They’re worried that making the program available to iPods could mean a loss of listeners - and consequently the donations and ad dollars that keep the stations afloat. "Anytime customers can find your product in another place, it’s going to cause some concern," says John Decker of San Diego’s KPBS-FM. He says the podcast trend makes some public radio programmers "nervous."
(...) As more people watch programs on their computer or iPod, network affiliates worry about lower ratings - and lower revenue from commercials.
The vast majority of TV viewers, of course, still watch "60 Minutes" or "The West Wing" the old-fashioned way: on a television tuned to a local station. But that paradigm is fading out. Last week, ABC announced it would offer shows for free - although with commercials - for viewing directly over the Internet. ABC and NBC already offer shows like "Lost" and "The Office" as .99 commercial-free podcasts, viewable on computers or video-equipped iPods. NBC and CBS, meanwhile, will offer on-demand versions of their shows through the Comcast cable company. And tens of thousands of people routinely download illegal bootlegs of popular network shows.
(...) The situation is somewhat different in public radio. Member stations pay NPR to air its programming. So far, NPR is tiptoeing around the on-demand issue.
Between August 2005 and March 2006, listeners downloaded 18 million podcasts of the shows and individual stories it made available for free. That compares with a weekly listenership of 26 million.
But neither of NPR’s two signature daily news shows - "All Things Considered" and "Morning Edition" - are available as podcasts, nor are they aired on NPR’s channel on the Sirius satellite radio network. The shows "were specifically designed to be a vehicle for the local stations" to provide their own bits of programming, says NPR spokeswoman Andi Sporkin, and they’re staying that way.
Mr. Decker, the San Diego programmer, says those who worry about the impact of podcasts miss the big picture about access to public radio. "I do believe that we’re better off in the long run if we make ourselves as available as possible," he says. "We can’t stand in our own way."
fonte: «Podcasting shakes up local media», Christian Science Monitor, April 17, 2006 edition, by
«(...) Podcasting has a long ways to go before it becomes a mainstream medium, but is poised to grow exponentially through the end of the current decade and will increasingly become an attractive outlet for advertisers, says a new report from eMarketer.
fonte: Mediaweek, Study: Podcasting to Grow Ads, Mike Shields, FEBRUARY 28, 2006)
Corey Deitz: «Some may think that Podcasting is only for hobbyists and DJ wannabes. But, it may surprise you to learn that businesses – some very large companies – are either exploring or already Podcasting like IBM, RealNetworks, Oracle, Disney, and General Motors. »
E agora para o Edgard: «The 7 Deadly Sins of Commercial Podcasting»:
1. Podcasting Without a Plan
2. Podcasting Without Providing Unique Value
3. Podcasting Like a Broadcaster
4. Underestimating the Commitment
5. Believing That Talent and Expertise Don’t Matter
6. Being Seduced by the Age of Amateurism
7. Believing That the Playing Field Is Level
Plus: The Three Unpardonable Sins
9. Believing That Format Doesn’t Matter
10. Overestimating Podcasting / Underestimating Podcasting
"THE RICKY GERVAIS SHOW: SEASON 2 IS COMING TO AUDIBLE ON TUESDAY, FEBRUARY 28!
«iTunes doesn't currently support the purchasing of podcasts through its own store, but does allow the purchase of audio spoken content through its link with Audible, which can be accessed through the Music Store.
Inspirada certamente no esforço da sua congénere norte-americana (mas congénere com muitas aspas, como é óbvio), a BBC deixou a fase de testes de podcasting (beta...) e passou à segunda fase da experiência:
"A total of 29 new programmes will be added to the trial, including Radio 4's Woman's Hour and hourly news summaries. All of the programmes will be available to download until June. The BBC's podcast trial started in May last year with around 20 shows. (...) Last month it was revealed that almost two million BBC radio podcasts were downloaded during December, with the corporation's breakfast programmes the most popular with listeners."
Muito mais agora que o único programa que fazia sombra acabou: Ricky Gervais, «o podcast mais ouvido do mundo acaba amanhã» (no Público de ontem).
"The truth is that podcasting is a double-edged sword. While it allows listeners to hear a show or a segment they might have missed on your station, it also offers an alternative to listening to your station. The trick will be to use podcasting to brand your station, build loyalty and make a buck, while retaining listenership.
"Six In '06: Radio's Mega-Trends", Billboard Radio Monitor
O facto de o TiVo (potente máquina de gravação video digital, que - por aquilo que sei - apenas existe nos EUA) passar a receber e a reproduzir podcasts é um sinal dos novos tempos; da capacidade das novas tecnologias convergirem; do podcast se afirmar.
"The functionality uses RSS feeds to bring the audio shows to the listeners. The shows are not actually downloaded to the TiVo boxes but are in effect streamed. There's no word on what additional ads might be included as part of the service but whatever spots might be within the podcast will be left intact"
As primeiras reacções não são muito animadoras: "initial reactions aren't too promising. Perhaps the service is still in alpha beta, but folks are finding that it takes a good four or five minutes to add an RSS feed to the TiVo via a remote. Worse yet: after all that hard work the only reward you get is to have the feed disappear from your Favorites after using the regular TiVo menu. That's pretty sad since TiVo remembers every pixel of a television show. You'd think it could remember a few characters for a podcast feed."
"Quase dois milhões de podcasts da BBC foram descarregados durante Dezembro. Os programas da manhã mostram-se os mais populares, com Chris Moyles da Radio 1 no topo (o seu programa foi descarregado 446,809 vezes). O Today da Radio 4 vem no segundo lugar. Mark Kermode, autor do programa de cinema da Five Live e Chris Evans' Best Bits, da Radio 2, também estão no top 10".
BBC Radio 4 has a strong presence in the chart, with the Today programme's daily 0810GMT interview receiving 413,492 downloads in the month, while From Our Own Correspondent and In Our Time both performed well.
Twenty programmes were made available in BBC Radio's download and podcast trial last May. At the end of 2005 it was announced that the trial would be extended into this year and would include more programmes.»
"The New Radio Revolution", MARCH 3, 2005, By Heather Green, Tom Lowry, and Catherine Yang (http://www.businessweek.com/technology/content/mar2005/tc2005033_0336_tc024.htm)
Sobre o podcasting: "With no licenses, no frequencies, and no towers, ordinary people are busy creating audio programming for thousands of others. They’re bypassing an entire industry. The digital revolution took its time getting to radio. Now it’s exploding -- and the big bang goes far beyond podcasting. As radio shows are turned into digital bits, they’re being delivered many different ways, from Web to satellite to cell phones. Listeners no longer have to tune in at a certain time, and within range of a signal, to catch a show or a game. As the business goes digital, the barriers to entry -- including precious airwaves -- count for less and less".
"Whatever the reason, there’s no denying a stark reality: Listeners, increasingly bored by the homogeneous programming and ever-more-intrusive advertising on commercial airwaves, are simply tuning out and finding alternatives. Says Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media: "Radio pissed on their own product and then cluttered it up."
"Motorola recently revealed plans to distribute a podcast for ROKR owners. While that may sound like a “me too,” the podcast comes with a unique extra twist — it contains legitimately-licensed music by signed acts. The podcast was originally slated to go live on Monday, though the company still has a “coming soon” notice on its site. The transmission was recorded in New York in September, with hip-hop star Common and DJ Gilles Peterson emceeing the experience. It takes place at a time when digital deals to allow legitimate music use in podcasts are in their infancy, giving Motorola a nice window to “shape the future” of the medium. Meanwhile, these types of licenses for digitally-distributed music content were directly encouraged by the European Commission as part of its recent recommendations for a pan-European music licensing system.
Following the release, two more podcast updates are planned. In one, music writer Robert Elms and DJ Bobby Friction talk listeners through London’s most influential music venues. The third update features DJ/actor/MC Ramon Rodriguez and journalist Tom Terrell on a tour of New York's five top nightspots. Elsewhere, Seattle-based mobile music provider Melodeo has furthered its entrance into mobile-based podcasting, or "mobilcasting". The company recently made its Mobilcast application available for the RAZR, ROKR, and 5 other phones by Nokia and Samsung, part of an expansion that also includes new podcasting content. "Our catalog of podcasts is growing at an amazing rate," said Stan Sorensen, senior director of Product Management & Marketing at Melodeo."
(via Digital Music News)
(é uma coisa a sério!)
"A podcast, as anyone under 25 can tell you, is an audio recording posted online, much like a short radio show. ("Podcasting" is a pun on "broadcasting," implying, of course, that you listen to it on your iPod or another music player.) The beauty of a podcast is that it's free and you listen to it whenever you like. And there are more than 7,000 podcasts "on the air" right now, on every conceivable topic. Their quantity and variety already dwarf what you can find on regular radio.
What makes podcasting a national dinnertime conversation these days, though, is that anyone can make one. You just need a microphone, a sound-recording program, and the tutorials that have already appeared at many points on the Web, including apple.com/podcasting.
Yes, some are corporate broadcasts, repurposed shows from traditional radio shows. But the real fun is finding the homemade ones, the amateur attempts made in somebody's basement with a laptop and a microphone. These can be unpolished and quirky, with plenty of dead air and "ums," but that's their charm. Podcasts, in other words, are the audio version of blogs - the Web logs, or daily text postings, that made up last year's hot dinnertime conversation."
É o triunfo do podcasting: uma empresa de software, que até agora lidava apenas com recolha de som na internet, lançou uma nova versão que já permite descobrir e descarregar podcastings.
"Finding and subscribing to Podcasts is done through the Media Guide. You can search by Top Rated shows, category, Podcast name, and other ways. Once you have found a Podcast you’re interested in, you can play it from within the Media Guide, download a particular show episode, subscribe to a Podcast by automatically moving it to iTunes, mark an episode as a favorite, convert automatically to iPod bookmarkable, burn podcasts directly to CDs and check for new shows at specified times or intervals.
Replay Radio is a premiere application suited to handle most any online and offline recording needs. The developers have been meticulous in correcting any bugs, adding fixes and continually making the product better.
The full version of Replay Radio is .95 and considering how much it offers, this is one software investment you don't have to justify."
"Billionaire: Podcasters will be forgotten
Mark Cuban, the billionaire founder of Broadcast.com and current owner of the Dallas Mavericks, has a message for Podcasters who have dollar signs in their eyes: Read your history books.
Sure, Podcasting is the faddiest thing since, well, the iPod itself. Everyone and their golden-voiced brother is jumping onto the Net to provide their own audio take on life, the universe, and the latest episode of American Idol.
But we've all seen how this one ends, Cuban says. The above description is precisely what happened in the mid- and late 1990s, when streaming audio technology made everyone a home Webcaster. The radio shows weren't downloadable, but thousands of people became the equivalent of radio and television producers overnight. Lots of money was invested in the space, with little ultimately to show for it.
Granted, Cuban himself made his fortune by selling streaming media infrastructure company Broadcast.com to Yahoo, but the programmers themselves have mostly faded from view.
"Try to find any of the many that created original content for PSEUDO.com, TSN, EYADA.com, Broadcast.com and others that I have long forgotten," Cuban writes, in a warning to starry-eyed Podcasters. "There is a good chance that their history is your future".»"
Dois excertos de uma notícia da Billboard Radio Monitor:
"Apple is reporting over 1 million new podcasting subscriptions just days after announcing the release of its new iTunes version, according to a statement on the company's Web site.
iTunes 4.9, released June 28, includes built-in podcasting support and the iTunes Podcast Directory, which gives easy access to thousands of free podcasts.
According to the latest report from technology research consultancy The Diffusion Group (released in June), the US podcasting audience is expected to approach 56 million consumers by 2010. Demand for podcasting has exploded wihin the last year: With only 0.8 million in 2004, the podcasting audience is expected to reach 4.5 million in 2005 and grow by 101% each year in the next five years."
Foi publicado um livro sobre o podcasting, da autoria de Todd Cochrane. Chama-se "Podcasting: The Do It Yourself Guide" e tem um excerto on line. Aqui. (via PontoMedia)
Uma empresa de programação informática criou um software para facilitar a realização de podcastings e de videocastings. Opera com o windows e vem simplificar algo que ainda implicava alguns conhecimentos informático.
(via RadioAbout) "The U.K./Canada based software company Lionhardt Technologies has released Webpod Studiofor Windows, a software application for creating both Podcasts and Videocasts.
WebPod Studio is easy enough for beginners yet is comprehensive enough for more experiences users. Besides recording audio and video, WebPod Studio handles creation of RSS feeds, has a built-in ftp upload feature, and final creations can also be quickly burned onto CD or DVD disc.
WebPod Studio's graphical interface is simplified with icons that represent the different functions available which makes for an efficient, easy-to-comprehend process.
WebPod Studio also includes a "Teleprompter" function which scrolls your text on-screen so you can look directly into a computer-mounted camera if you're creating a videocast or not have to hassle with a piece of paper (and it's noise) if creating a Podcast.
WebPod Studio is available for Windows operating systems."
"Podcasting, the new medium burst from the confluence of iPods and audio downloads, is advancing at incredible speed as more marketers and media owners incorporate it as an extension of the radio business."
CNN.com com acesso livre aos vídeos
A CNN está a preparar uma reestruturação dos serviços online que disponibiliza no seu site, noticia o The New York Times. A partir de Junho, o site da CNN passará a contar com vídeos que podem ser vistos gratuitamente, deixando a cadeia de cobrar quase quatro euros pela subscrição deste serviço. Esta decisão deve-se à crescente procura de espaço publicitário online e pretende atrair tanto anunciantes, como mais visitantes e colocará a CNN ao nível das rivais Fox News e CBS News, que não cobram pelo acesso aos vídeos das notícias. No Outono, a CNN pretende instalar um serviço de subscrição dos vídeos que será cobrado aos visitantes, mas apenas no que diz respeito ao acesso ao arquivo desde 1996, não revelando para já o valor a cobrar por este serviço. SP (Meios e Publicidade)
A BBC anunciou que vai aumentar as suas experiências de podcasting, oferecendo mais 20 programas de rádio para o download
Comentário: que as coisas estão a mudar é a única certeza; dúvidas: em que sentido, com quem e com que resultados? Uma coisa é certa, quem já lá estiver vai ter mais facilidades. A BBCparece-me ser a primeira grande emissora a acreditar nas potencialidades do podcasting. Mas, aqui, por exemplo, há mais notícias de rádios que também aderem...
Um amigo, que também trabalha na rádio, ao ler alguns dos textos deste blogue, comentou qualquer coisa deste género: “estou tramado, daqui a 10 anos tenho de arranjar outra profissão”.
Na verdade, o tom geral dos textos que aqui tenho apresentado (e estou na fase da recolha genérica, sem ser muito selectivo, à mistura com a tentativa de elaboração de um índice) é de algum pessimismo, pelo menos quanto aos formatos clássicos que conhecemos actualmente na rádio portuguesa (e não só...).
Mas, eu próprio, não estou tão pessimista.
Se a rádio sempre soube, ao longo de um século, tirar partido da tecnologia, também o poderá fazer agora. O “podcasting” pode ser uma saída: a partir do momento em que há gente interessada em receber ficheiros que não são apenas música, continua a haver espaço para a transmissão de voz ou de música fora dos circuitos massificadores. Por outro lado, o mesmo “podcasting” significa que há gente que quer fazer ou ouvir rádio. É um conceito diferente de rádio? Mas por que é que o conceito não pode evoluir? Será uma rádio de nichos? Não tenho a certeza. Mas sei que há nichos que, mesmo pequenos, têm efectivo poder de compra.
E, como síntese, retenho uma frase que li no texto “«Podcasting»: faça rádio em sua casa”, do Courrier Internacional, nº1: “Diria que o «podcasting», hoje, é o equivalente da Internet em 1995”.
PS – Há mais uma questão, que pelo menos nesta altura me parece, essencial: estaremos a falar de comunicação social? Os conceitos estão em mutação, mas para ser “social” tem de implicar um emissor e vários (muitos ou poucos…) receptores. Da mesma forma que a possibilidade de programação individual de rádios na Internet não é comunicação social (um emissor, um receptor), também a troca de ficheiros “peer to peer” (a abundância de termos por traduzir para a língua portuguesa é trágica) não o será…
Transistor kills the radio star?
Um blogue de suporte a uma investigação sobre a rádio do futuro - ou o que quer que ela se venha a chamar...
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