«This is the first mass marketing medium ever that isn't supported by ads. If a newspaper, a radio station or a TV station doesn't please advertisers, it disappears. It exists to make you (the marketer) happy.That's the reason the medium (and its rules) exist. To please the advertisers. But the Net is different. It wasn't invented by business people, and it doesn't exist to help your company make money»

Godin, Seth, The web doesn't care Seth Godin's blog, 21/07/08