Mark Ramsey: «Easy steps to turn your radio station into a web widget. A "widget" is a piece of your content that is portable. Your station's fans "embed" it on their own pages, and every time they do this they expand distribution for your content and your brand. Some companies, like Yes.com, specialize in widgetizing your radio station. But if those don't fit the bill, here are some super-easy instructions for making your own.»

Easy steps to turn your radio station into a web widget», Ramsey, 26/06/08