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«Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and again, communication services have led the way for content and advertising to follow. In the case of the Internet, it was e-mail and discussion boards—not Web pages—that triggered the explosion from early adoption to mainstream consumer use. SMS services drove mobile data use and they still account for the majority of mobile data revenues by carriers. It is not surprising, therefore, that mobile carriers and mobile content providers have warmed to mobile social networking as a new opportunity to ramp mobile Internet use. In truth, they have little choice. Their attempts to convince the mass market to sign up for mobile Internet have proved moderately successful, at best. According to February 2008 research by Informa, the global market for all current forms of paid mobile entertainment should reach .7 billion by 2012. Back in 2006, the same forecast optimistically predicted billion by 2011. »
«Jumpstarting the Mobile Internet», eMarketeer, MAY 12, 2008
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