ONLINE AD’S SHARE PASSES RADIO’S The online “display” share of ad spending surpassed radio’s share for the first time, according to newly-released numbers for 2007. Display drew 7.6%, yet still trails other categories’ shares, such as national TV (32%), magazine (20.4%), newspaper (17.7%) and local TV (11.3%)…

MAIS:

«Internet display advertising continued its growth leadership, increasing 15.9 percent in 2007 to $11.31 billion in expenditures. (...) Ad spending declines in Newspaper and Radio media accelerated during the fourth quarter. For the full year, Local Newspapers were down 5.6 percent to $22.66 billion and aggregate Radio expenditures slipped 3.5 percent to $10.69 billion.»

«TNS, which provides the likes of us will sorts of useful data, doesn't actually track all of the Internet and radio ad business. TNS tracks Internet display advertising, but not search. So, um, Google's not in there. And in radio, TNS doesn't measure spending at the two biggies: CBS Radio and Clear Channel. TNS puts the U.S. radio market at $10.7 billion in 2007, but most other estimates put it at about twice that. Similarly, TNS put online display advertising at $11.3 billion, about half of the total Internet advertising market. Grouchy nitpicking aside, TNS' conclusion is still likely accurate. The Internet Advertising Bureau put 2007 Internet spending at $21 billion, a 24% increase. The Radio Advertising Bureau estimated the radio ad market at $19.6 billion, a 2.5% decrease.» Report: Some Of Internet Bigger Than Some Of Radio Michael Learmonth | March 28, 2008