«The mobile phone is an icon for this generation. In the Y world, a mobile phone is not merely a phone. It is, as described by demographer Bernard Salt, 'a personal accessory; a personal communications device, and a personal entertainment centre'. It's a device for work and play, flirtation and sex, friendship and family. For Yers, their phone symbolises freedom and flexibility. More than that, your mobile phone symbolises you. » (Huntley, 2006: 16)