«Why do we need more discovery engines?  Time and trust.  The NPR audience is characterized by curiosity, learning, and enrichment.  They are busy people (we focus on the over-30 demographic) without as much time to freely discover music. 

- We share our discoveries via social networks for self-actualization.  It makes us feel smart to share stuff we've found. 

- You could say the same thing about the newspaper industry.  One of the issues is that the newspaper industry has to think of itself as a technology company as much as content company.  Travel, banking, all of these industries were disrupted by internet. The customer is served -- what changes is who serves them.»

fonte: Maria C. Thomas, SVP, NPR Digital Media, Wired, Social Networks and Music Discovery: What It Means for Music Businesses By Eliot Van Buskirk February 26, 2008