«There's a new, easy-to-install program called Adblock Plus that could become what the modern day "clicker" is to TV and the seek buttons are to drivers looking to change radio stations seamlessly.

Here's how it is described in Forbes:

"Adblock Plus takes a minute to install and instantly replaces annoying banner ads and intrusive videos with pleasant white space. It is one of the most popular free downloads for Firefox, the rival browser to Microsoft's Internet Explorer. Firefox is used by one out of six Web surfers worldwide. Three million people are already using Adblock Plus, and every three months another million join them". (...) But this generation tires of things quickly. They have more control over their media than any previous generation. What other generation could steal music? It couldn't be done from a record store unless you wanted to risk arrest. It's possible today because the Internet allows users to control the delivery system.

What previous generation could have custom "radio stations" in their pockets? This generation can program their iPods without daffy djs and commercials.»

Jerry Del Collianno, Ad Blocking 22/02/08