• (1) The public has shown little interest in HD Radio. HD Radio was the biggest radio advertiser in 2007 and roughly 350,000 units were sold. By comparison, Sirius added over 900,000 in Q4 of 2006 alone, with a far less advertising support. At the rate HD Radio was adopted in 2007, it would take over 15 years to equal the current critical mass of Satellite radio.

• (2) There is no apparent revenue model for HD Radio. How many HD radios would have been sold if the channels included advertising? Well, certainly not more.

• (3) The Radio industry is embarrassing itself with its public support for HD Radio. Whether perceived as backing a loser or profoundly ineffective as an advertising vehicle, Radio isn’t representing itself well as a marketing vehicle or partner with its public support for this failing product.»

fonte: by Bob Bellin Guest editorial: Consumers, Wall Street not buying HD RAIN 15/02/08