«What researchers in their efforts to scrutinise the modalities of adolescent media use and its effects have often failed to ask is why adolescents use the media, and why media can be assumed to have an effect. The starting point of most research was the fact that they certainly do, but not so much the reasons for it.» (Boehnke, 2002: 1) (não é objectivo saber porquê que usam, embora se deva ter isto em conta: «The picture changed somewhat with the emergence of the so-called ‘‘uses-and-gratifications’’ paradigm, Rosengren (e.g., 1981; cf. Swanson, 1979) probably being one of the founders of this approach. It shifted the focus of media studies from the angle of what the media did to or with the adolescent to what benefits adolescents gain from media use.» idem)