«Social networking exploded in 2007, led by MySpace and Facebook, but marketers are still struggling to figure out how to capitalize on that growth, even as they hike their ad spending on those sites. That will be among the big challenges of 2008.
“We are in a period of experimentation,” observes David Schatsky, president of JupiterResearch, the research outfit.
“Social media as a phenomenon, and what a social media experience is, continues to evolve. If Facebook and MySpace didn’t change, then 2008 would be a year when marketers could figure out how to use them. But they keep changing.” As it was, social networking dominated 2007, following several years of huge growth, and it will again dominate in 2008, as the big internet wave. This will occur against a backdrop of rising broadband penetration and double-digit growth in ad spending.» (fonte: Internet 2008: Making the connection, By Heidi Dawley, Dec 18, 2007)